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Old May 29, 2015, 08:03 AM
GordonJ's Avatar
GordonJ GordonJ is offline
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Join Date: Aug 2006
Location: West Palm Beach, FL
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Default An option on Intellectual Property gives you time to

TEST your marketing strategy.

Example. Say I found an old, obscure book on golf. I want to test the market before I sign a licensing agreement. I might give a small fee to the Copyright owner to "hold" the property while I test.

Then, I might do a Real Life Simulation (RLS) and test 7 or 8 Golf PROMOTIONS against each other to a group of my target market.

RLS gives the participants a chance to buy the product they like the best from their pay for being in the study...it is, actually, a low cost way to test before roll out, although today, with print on demand and Kindle type readers, it may be better to do a % of sales agreement right up front...

IF you have your target market chosen and there is easy access to it.

Even with IP, you got options. Some food for thought.

Gordon


Quote:
Originally Posted by RyanMcGrath View Post
Hi Trevor:

GREAT POST.

Do you remember the name of the real estate book where you first discovered options? I'd love take a read.

Thanks, Ryan M.
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