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SOWPub Business Forum Seeds of Wisdom Forum |
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#9
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An option on Intellectual Property gives you time to
TEST your marketing strategy.
Example. Say I found an old, obscure book on golf. I want to test the market before I sign a licensing agreement. I might give a small fee to the Copyright owner to "hold" the property while I test. Then, I might do a Real Life Simulation (RLS) and test 7 or 8 Golf PROMOTIONS against each other to a group of my target market. RLS gives the participants a chance to buy the product they like the best from their pay for being in the study...it is, actually, a low cost way to test before roll out, although today, with print on demand and Kindle type readers, it may be better to do a % of sales agreement right up front... IF you have your target market chosen and there is easy access to it. Even with IP, you got options. Some food for thought. Gordon |
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