What are "toll positions"? (A refresher post!)

[Dien Rice]

Originally Posted by Thomas

Most of info products are not really toll positions. You don't have to buy any of Dan's product to learn about writing successful sales letters or how to create "attention-grabbing" headlines. However, if you want to buy HIS product, he will get a cut (unless it's through a secondary market).

On the other hand, creating a platform where you sell other people's products or perhaps getting exclusive rights to their product(s) would be a toll position.

PS. I really like this thread. Thank you for bringing this subject up.

I agree that it does depend on how unique, as well as how desirable, the information is... Perhaps also how strong the "brand" is...

For example, "How To Win Friends and Influence People" by Dale Carnegie was first published in 1936 - which was 79 years ago... And I believe it's still making money today! (The copyright now seems to be held by Donna Dale Carnegie, who is Dale Carnegie's daughter. She wasn't even born yet when the book was written!)

But on the other hand, there are plenty of books published in 1936 that nobody cares about today... Not every toll position is equal!

One thing about some good toll positions is that - if they know how to work them - the toll positions can keep making money for your kids, and even possibly your grandkids...

Best wishes,

Dien