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![]() Thanks Dien,
Got Referred to the Co-Founder of Arby's Restaurants. While Swapping Restaurant Stories he told me How He Used a WEIRD Barter Tactic at one of his personally owned Restaurants. A - Robert had an empty back room. B - So He Opened a Beauty Parlor. C - Window signs, Menu Insert, Website offer, Table Top Display said, "IF you call ahead and Reserve a Table for Lunch or Dinner on Monday, Tuesday, Wednesday - You get F-r-e-e Beauty Parlor Services - Hair and Manicures and Pedicures... While you wait for your Reservation time. ===== The Result of Bartering F-r-e-e Beauty Parlor Treatments to Fill his Restaurant Seats on SLOW DAYS? Robert says - Groups of women would show up. Talk and swap gossip while DRINKING. His hi-margin Alcohol Sales went up by 27%. Down-Side - Robert said he had to Barter with Cabbies - by providing their wives and girlfriends F-r-e-e Pedicures and manicures - for Being ON CALL to take the Inebriated women home. Thanks, Glenn |
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