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Old August 10, 2015, 04:30 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,346
Default How Arby's Restaurant Co-Founder Used Barter to BUMP Alcohol Sales 27%

Thanks Dien,

Got Referred to the Co-Founder of Arby's Restaurants.

While Swapping Restaurant Stories he told me
How He Used a WEIRD Barter Tactic at one of his personally owned Restaurants.

A - Robert had an empty back room.

B - So He Opened a Beauty Parlor.

C - Window signs, Menu Insert, Website offer, Table Top Display said,

"IF you call ahead and Reserve a Table for Lunch or Dinner on
Monday, Tuesday, Wednesday -

You get F-r-e-e Beauty Parlor Services - Hair and Manicures and Pedicures...

While you wait for your Reservation time.

=====
The Result of Bartering F-r-e-e Beauty Parlor Treatments
to Fill his Restaurant Seats on SLOW DAYS?

Robert says - Groups of women would show up.

Talk and swap gossip while DRINKING.

His hi-margin Alcohol Sales went up by 27%.

Down-Side -

Robert said he had to Barter with Cabbies -
by providing their wives and girlfriends F-r-e-e Pedicures
and manicures - for Being ON CALL to take the Inebriated women home.

Thanks,
Glenn
 


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