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#1
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![]() Thanks Dien,
Most people are walking around ASLEEP. Plus they lack EMPATHY. So - IF You are Awake - you can take advantage of their ZONKED Condition. For Example: While in the Mail Box Etc - I Always Share ideas with - Betsy the owner - about what other Retailers are doing. THIS TIME Betsy said, "I've got 4 Rubber Kids Toys Left. They're YOURS for 20 bucks." I looked. And bought them. THEN I looked for an opportunity to USE them somewhere. The Same Week I was at a ToastMasters Meeting. One of the Women Announced, "I just Won a Mercedes Because of my Scandinavian Skin Care Sales." Everyone said, "That's nice. Congrats." THEN THEY Ignored her! I've worked with Mary K and it's a BIG DEAL to get a PINK CADILLAC. This must be similar. So I excused myself. RAN Out to the car. Pumped up my BLUE Rubber ELEPHANT. (IT's one of those kids toys that comes with a hand pump And rubber handles that you grip while you sit on it and ride. When you sit on it and jump up and down it Bounces.) HOLD OUT Your Arms and Make a Hoop or Circle. THAT IS HOW BIG Around this Elephant was. Step I - I took a Magic Marker and Wrote... "HURRAY! "WHOOPPEE! "Yippee! "Kowabunga! On 20 pieces of paper. Paper Clipped a LOTTO ticket to the top. And Took my pack of Paper Roses out of the Glove compartment. And Quickly made 20 Red Roses. (I Am A good boy scout - PREPARED.) WALZED BACK in. And as soon as one of the ZOMBIES finished their little Speech. I Said, "We Are CELEBRATING Sophies BIG WIN - Double Diamond and a NEW CAR." I PLONKED the Blue Elephant in Sophies (Surprised) LAP. And then put WHOOPPEE pieces of paper with lotto tickets attached in front of everyone at the Big Conference Table. (We met in an Insurance office) And then Handed Everyone a RED Rose. Except Sophie who got a YELLOW ROSE. I then took up the REST of our TIME by Educating the REST of the group about what a BIG DEAL it was to WIN A CAR. That a F_R_E_E Car Represents Hundreds of thousands of Skin Care Product sales. Hundreds of Distributors. Meetings and Conference Calls and managing disasters at 1 am in the morning. Sophie Just sat there SMILING and NODDING. But Afterwards she Marched me out to her new BLACK MERCEDES SUV and Gave me a 198.00 Men's Travel Kit of Skin Care Products. In a Leather zip up Case. AND THANKED ME. Thanks, Glenn P.S. - So a 5.00 Rubber Elephant, 10.00 of Roses, 20.00 of 1.00 LOTTO Tickets Got me 198.00 of SKIN CARE PRODUCTS. P.S. - I went to a couple of Sophies meetings later. AND she asked me to do some marketing for her. AND a girlfriend who owned a Landscaping company. So my BLUE ELEPHANT also Bartered me in the door to Two New Clients. AND The DARN STUFF works - there were women at the meetings who had PERFECT Skin. Shockingly beautiful. (They had pics of BEFORE which showed acne and other blemishes. ALL gone.) P.P.S. - Me? I thought the stuff was HORRIBLE. Burned my eyes when I tried it anywhere on my face. |
#2
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If you read all of Glenn's stories and case studies... and really absorb them... you're definitely getting a "million dollar" education! I have learned so much from everything Glenn has posted...! Another great lesson from this particular story is the power of a pleasant surprise! We all love pleasant surprises! If you can give someone a pleasant surprise... They'll remember it, and in their eyes, you'll be surrounded with an aura associated with pleasure... (It's a bit like a kind of "super power"... ![]() Of course, they'll want to deal with you and help you in future! Some great lessons here... Thank you once again, Glenn! Count me in as one of your fans... ![]() Best wishes, Dien |
#3
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Another ingenious idea! Of course, you get a free lunch... But, you also get a "million dollar" education too! (Which is worth more than the free lunch!) It's actually hard to find out true business "secrets"... Yes, they are around. And yes, there are some great nuggets in various books, newsletters, and on this forum, too... But there are many, many more out there - that people hold close to their chest! What Glenn is teaching here is... well... words escape me... ![]() It's great stuff! ![]() Thank you, Glenn... If I'm in your neck of the woods (or if you come to where I am), lunch is on me! ![]() Best wishes! Dien Last edited by Dien Rice : September 1, 2015 at 02:19 AM. |
#4
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![]() Thanks Dien,
How A Shoe Repair Shop Barters Neon Shoe Strings to Sell Tennis Shoes Howdy, While in a new part of Baltimore Sampling The Buffet at a Vegetarian Restaurant I spotted a Shoe Repair Shop. Went in And left my Dress Shoes to be Re-soled While I ate. Sneakered my way across the Street to the food. Opened the Paper Bag The guy gave me. I found ONE Neon Shoe String with a Note... "Flip the Switch to See in the Dark while You Walk." Of Course I Went Back to say, "Hey, You Only Gave me ONE Neon Shoe Lace!" The Shop owner Acted Surprised. "Oooops. Ok, come over here and tell me which Color You LIKE BEST." Bob started Switching ON a Wall of New Tennis Shoes All laced with Flashing Shoe-Strings. Red Green Blue Yellow Orange Purple Black Violet STROBE Flicker PULSE Steady Light AND THEN It "Hit me" While Watching Bob's Eyes Twinkle. Right in the Middle of asking Bob, "And how much is this Shoe? And What about This Red One?" I Confronted Bob right there... "You RASCAL. How many Poor Suckers have you Lured back to your store and sold New FLASHING Shoes to?" After Bob stopped Laughing. He admitted, "More than 50% who come in for something cheap Order a Pair of 100.00+ Shoes." Bob wouldn't tell me how much His NEON Shoe Lace BARTER- Referral System makes him EXTRA. But an entire wall of 100-500.00 Brand name Tennis Shoes all Flashing Brightly? AND the Store Light DIMMER SWITCH on the wall? We're Talking Big Bucks. Thanks, Glenn |
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