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Re: Business advice from 7 of the top CEOs in business today
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Thanks - that was an interesting article! I don't know much about "pop-ups"... But I do know that fitting out a retail store can be very expensive. From the retailer's point of view, starting out as a "pop-up" would seem to make a lot of sense... It's a way to "test" the market, without the full-blown expense of a full-blown retail store...! It could also be a good way to "test" several locations less expensively... Then, once you get the results from several locations, you could set up a proper retail store in the location where you achieved the best sales... There's a lot to be said for testing... Best wishes, Dien |
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