How Barter Got Dave 30%-50% of the Junk He Sells at his JunkYard

[Glenn]

Thanks Dien,

Ok.

Surprise - Surprise.

This is a bit WEIRD.

MASS Barter - instead of 1 on 1.

==========
FireTruck Parade
Barter System for
Chain of Jewelry Stores
Bumps Sales 20 to 31%

Hi,

We got referred to Homer Hillis
who buys Texas Radio Stations
out of Bankruptcy. He also runs a chain
of do-it-yourself Jewelry stores.

His Best Buyers String Jewelry parts
together and RE-SELL what they make.

Homer bought an old FireTruck-Fixed it up.

Then ordered thousands of Angel Pins.

Calls up Parade Organizers all over
and Asks Permission to Drive his
Antique FireEngine in their Town
Parade.

Co-incidentally - the SAME towns he
has Jewelry stores in.

The Girls on the Fire Engine Barter
Free Angel Pins - they toss into the
Crowd - in return for visits to Homers
Jewelry Store.

The Cardboad Backing on the
Angel Pin says, "Put Your Birth
Stone Colors into the Angels Eyes
Free Of Charge At ABC Jewelry
store.

Homer and His Wife Carefully Line
The Shelves and the Path to
the Back of the Store - with their
#1 Best Selling SPARKLERS.

Thus the 30% Jump in Jewelry Sales
after the Parade.

Exactly Like Putting Candy Bars at the
Checkout Counter in a food store.

Clever Way to Barter A Free
Angel Pin To BOOST Walk-thru
Traffic at his Jewelry Stores!

Thanks,
Glenn