How Barter Got Dave 30%-50% of the Junk He Sells at his JunkYard

Glenn
Nice going, I really like that story

Trevor

[Glenn]

Thanks Gordon,

I got Referred to a Fellow
who is what we call a
Serial Entrepreneur.

Meaning he creates,
Operates and sells
multiple businesses
at once.

I was hired to increase
Sales at his LIMO Biz.

I Asked Questions:

#1 - Do you have a Yellow
PAge ad?

NO.

#2 - Do you advertise on the
Radio or TV?

NO.

#3 - Do you have a Website?

YES - but it's just for
show. Doesn't make
us a dime.

#4 - Do you call Past clients
for repeat business?

NO.

#5 - Do you ASK Customers
for Referrals?

NO.

#6 - Not even while they
are DRUNK?

NO.

Exasperated I said, "Well,
How in the World do You
Get Clients to use your
LIMO Service?

ANSWER: "I Barter
Champagne &
A Fr-e-e LIMO Ride
For 2 Plus Use Barter
To Arrange a FREE
Night-On-The-Town
At Swanky Restaurants,
Clubs & Bars with
The Concierge of
Two Major Hotels.

I asked, "Isn't that
Against Hotel Rules?

"Don't The Big
Hotels Have Referral
Deals with XYZ Limo
Service?

CLIENT ANSWER: "They
do but the Concierge
Gets NOTHING for
those referrals.

"So they send All they
can to me.

WOW-MY Marketing Job
was EASY after that.

I Made a List of Big
Hotels and Took the
Concierge To Lunch
and explained
the "Barter-for-Referrals
To-LIMO-Rental-Clients
Plan-BENEFITS."

Several Came on Board
even tho Our LIMO
Barter Referral System
was Somewhat
BLACK - OPPS.

Thanks,
Glenn

[Glenn]

Thanks Gordon,

We Got Referred to a Bored Special Forces
Soldier - just Retired from Jumping out
of planes all over the planet.

Sent him CHAPTER I of "Enchanted NLP V#1"
And Wally Said, "This is GREAT. People Act WEIRD
when I ask them Any One of your 4 Questions."

So I Challenged him a bit.

"Wally, You probably can't Do This but Here's how
I meet All the Waitresses AND the Manager of Restaurants
BEFORE I meet a Potential Client."

"If you do it RIGHT. You Can CONTROL the Restaurant
and Lead All the people there - Pied Piper Style."

"Get 100.00 in One dollar bills. Flirt Tip Every Waitress
who passes your Table with 1.00 Bills.

"Then Make Friends with the folks at a table near yours
and tell them you want to impress a client when they
arrive. Hand a Volunteer at their table 10 - 1.00 bills.
And SAY, "Everytime I hand the waitress a 1.00 bill
YOU do it too, OK?"

"You Are Soon KING of The Restaurant. Waitresses
and cooks Dancing around and giggling and Piling
food on your table. AND the Prospect is Much
More likely to PAY You When he or she sees
you Leading 100's of people."

Wally said, "I'm going to TRY THAT with my Mother-in-Law
at the Table on my Wife's Anniversary dinner."

RESULTS?

Wally Reported back, "Wow, everything worked Fantastic.
Even my Mother-in-Law was Impressed at the Service.
And finally SHUT UP. The Joint was Jumping.
And when we left 7 waitresses
lined up at the door to Say Thank You."

I asked, "Did you tip them all another dollar
on the way out?"

Laughter, "OF COURSE."

Wally Then sent me 913.79 for the REST of the
"Enchanted NLP Invisible Persuasion-Program.

Thanks,
Glenn

[Glenn]

Thanks Dien,

We proposed this to Our Independent Pharmacy owner client:

G - "You Would like to Visit
the Headquarters of your
Drug Supplier and
Meet the people you are sending
1 million a month to.

"Give me Permission to Call them and I'll Guarantee
You get an Appointment with the CEO.

Allen - "It'll never work.

G - What's the down-size? They say, "No. Whoopee."

Allen - "Ok.

So I called the # Allen Gave me and talked to the Drug Supplier
sales manager Jack.

We said, "My consulting client has a check for 1.1 million dollars he'd
like to bring Himself to Company headquarters. Maybe He Can Meet
The CEO and you. Go to lunch. And look around at your operation.

"Is that OK with you?

Dick - "Let me check and I'll call you back."

TWO HOURS LATER I get a call from Allen.

Allen is Laughing - "What did you SAY to Jack. He just lent me 200,000.00
for a year with zero interest."

And Allen sent me 5000.00 for my consulting miracle.

WHY the 200Grand Loan?

Allen got a HINT from Jack that other Ind Pharmacy Owners had called up
wanting to DROP them as their Drug Distributor/Supplier.

So Jack Panicked.

And gave Allen 200Grand - as a no interest loan to pay for ads and stuff.

Thanks,
Glenn

P.S. - Heh heh heh - I got the idea of ALWAYS getting an appointment
with a Supplier with ONE PHONE CALL -Plus a Check- from
my 426 Million Mentor Walter Hailey.

They WANT THAT MUNNY. And you usually get a F-r-e-e Lunch too.

[Glenn]

Thanks Gordon,

You know how when you buy a product
and it SUCKS for some reason....

You throw it away and forget it?

Well.

NOT ME.

I Barter for F-r-e-e Stuff!

For example -

I found lots of little rocks in a quart of chocolate chip ice-cream.

Called up
to Help them out - by reporting the problem.

The Customer Satisfaction Dept Agent sent a SASE and I mailed them
some of the rocks I'd saved.

Result?

I got 5 Coupons - worth 5.00 each in the mail.

Great Fun.

And You are doing the Company a BIG FAVOR
cuz they can Catch problems - before somebody ELSE Sues them.

Or a another consumer - gets hurt or poisoned.

Thanks,
Glenn

[Dien Rice]

Originally Posted by Glenn

You know how when you buy a product
and it SUCKS for some reason....

You throw it away and forget it?

Well.

NOT ME.

I Barter for F-r-e-e Stuff!

Thanks Glenn!

Thank you for sharing these incredibly valuable case studies and ideas...

In fact, I'd say if you took them all together, Glenn's collected stories are probably the most valuable you'll find...!

I think anyone could probably take your ideas, and if they applied them, almost immediately double their business income...

I really do appreciate these diamonds you are showering us with!

Best wishes,

Dien

[Glenn]

Thanks Dien,

I got to talking to a skinny young guy
working behind the scenes at a 25,000.00 Marketing Seminar.

He was working as a TEMP.

I kept in touch.

Last time we spoke he had taken over his Dad's
Jiffy Print store in down-town L.A.

Steve Noticed that many hi-rise office lights were on
Late at night.

So.

He swapped F-r-e-e Printing work with the owner of a nearby and
BUSY - 24 Hr Pizza Delivery Store.

What did Steve Barter for?

For the Pizza store to put his Flyer in on top of each pizza
during the entire time he was doing F-r-e-e Print work.

RESULT?

He got so much AFTER HOURS Work
from Corporate Teams working late
to make deadlines -- Steve had to put on a night shift.

And told me - that SO FAR -
His Gross Sales had grown 800%
over what it was when he took over.

WIN-WIN

A - The Pizza store Did NOTHING but toss a page in on top
of each pizza.

B - Steve Already had employees and equipment
and lots of spare time - So his real costs were negligible.

Thanks,
Glenn

[Glenn]

Thanks Dien,

Once Upon a time I met a brilliant business owner in California.

How Brilliant?

He ran 3 Businesses - same time.

Same office.

Same Receptionist.

SAME Company Initials - so he can save munny on letterhead. Funny Reception
area. One Entrance door. THREE doors leaving. For each of the 3 companies.

One Day His Wife comes to Breakfast and says,
"You're Boring - I Want a Divorce."

Later that Week Her Psychologist Checks her into
A Hospital for the Mentally Ill.

RUBBER-ROOM-WIFEY Plus The Divorce meant that Dave Couldn't get access to
his 21 million dollar savings. AND he had all his stuff in boxes in rented storage unit.

PROBLEM #1 - Where to Live?

Dave Solved that in a Quirky way.

He called thru his rolodex and offered to house sit for everyone while they
were on vacation. Charted all his house sitting jobs on a calendar - back
to back.

PROBLEM #2 - Dave Used a WEIRD Barter Tactic to Make Munny.

Dave decided he would become a Marketing Consultant. No Experience
except he attended a 15,000.00 Jay Abraham Seminar. Which is where we met.

Here's How Dave Bartered
to Get 100K from Small Business Clients
in 3 to 5 days.

FIRST - He Went to his Country Club. Asked "Joe The Plumber" in his four-some,
"What would you pay me if I could DOUBLE Your Income in a week?

"You gross about 3 mil now - If I could Jump you to 6 mil - Would you pay me
100Grand?"

Answer: "Sure."

NEXT - Dave borrowed one of Joe's Golf Shirts. Went to the lady who customizes
all his suits. Had her Stencil -

"Joe-The-Plumber"

Above Joe's Golf Shirt Pocket.

LASTLY - Then Dave Called Joe and invited him to the Country Club for Lunch
and a golf game.

Dave Told Joe, "I'm going to write down the # of Business Cards you hand
out AND people who ASK you for Quotes and New Jobs You get from wearing
This Shirt I fixed up for you."

Dave told me, "I stuck to Joe like Glue. In 3 days he wrote me a check for
100K because he'd landed MORE than that ALREADY in just 3 days."

In 3 days Joe had closed over a dozen new jobs from guys
WHO READ HIS GOLF SHIRT and Said, "Joe The Plumber. HEY, You must be
GOOD if you can afford to Golf at this time of the day. When can you
come over and fix my ___________.?"

I asked Dave, "How did you know the Shirt Headline would work?"

Answer - "Easy. I invented it. Used the idea for myself. And a few friends.
All of whom reported 2x more sales."

As far as I know, this is ALL Dave did To Make Munny while waiting for a judge
to UN-Freeze his assets.

He Bartered Customized Golf Shirts That DOUBLED SALES
in Return for 100Grand.

Also - Remember where Dave Lives. Los Altos. The most expensive area
of Los Angeles.

Thanks,
Glenn

[Glenn]

Thanks Gordon,

You Know how Powerful Thank you notes are.

Well.

How Would You FEEL about Getting a FLYING COW Thank You
in the mail?

One of my VIP INNER CIRCLE Members
emailed me after Realizing where his
FLYING COW came from.

========
"Ha!

"Thanks Glenn,

"I couldn't figure out where the flying cow came from!

"(There wasn't any identifying where it came from and my wife had ordered some items for nieces and nephews)

"Thanks so much Glenn, very funny item!

"Drake
========

Why Do We Send Out Flying Cow THANK YOU REWARDS?

Well.

One Reason is The Golden Rule of Reciprocity.

Drake just referred us to the article
which we used to write up this WEIRD - Cremation Urn - Barter Story.

=========
=========
ACTION SUMMARY -

I - Below is a Link to the FLYING COW I send out...

And

III - The Cremation Urn Barter Story - Drake referred me to.

ONE -

http://www.amazon.com/Slingshot-Flyi...rds=flying+cow

TWO -

Cremation Urn In The
Mail w/Your Name
on it - Barter Strategy

Hi,

Eliam Medina - The
*Co-Founder of "Willing"-
wanted to Be Chosen
to Attend "Y Combinator."

A TOP Start-up Accelerator
program.

So he Sent the 14 Partners
behind "Y-Combinator" a
Cremation Urn with their
name on it.

And a Version of his
Logo - "Make Something
People Want."

Out of 5000 Applicants
Medina Got CHOSEN.

WEIRD but it Worked!

He Bartered a Few*
Thousand dollars of
Burial Urns for a Shot
to Earn Millions.

Cool Website too.* It
walks you Step by Step
How to Create your own
Living Will - NO CHARGE.

Thanks,
Glenn

[Dien Rice]

Originally Posted by Glenn

WIN-WIN

A - The Pizza store Did NOTHING but toss a page in on top
of each pizza.

B - Steve Already had employees and equipment
and lots of spare time - So his real costs were negligible.

Thanks, Glenn!

I've been doing my own "win-win" type of deals...

One thing I've found is, when people realize you WANT them to win, and that you're not only looking after yourself, but you're looking out for THEM too... Their attitude often changes. And they start to want YOU to win, too!

It's interesting and fascinating... It means business doesn't have to be "adversarial"... but it means you have other people who are trying to help you, too - just like you are trying to help them...

It's a completely different dynamics from what you see in the movies, from films like "Wall Street" (with Charlie Sheen and Michael Douglas) or, say, "Glengarry Glen Ross".

Hollywood loves this adversarial approach in its business movies, because it increases drama and conflict!

But... much great business is really WIN-WIN...

Thanks Glenn for sharing these principles...!

Dien