Sandwich Board Makeover

[Glenn]

Thanks Sandalwood,

From what I read - he is DONE.

But sure.

If there is MORE to the story.

Post it here so we know what happens.

I personally would KEEP the black letters on a white
or Neon Yellow Background.

The sandwich board signs are too small for color pics of shoes.

I have Experience with roadside
Signs - selling vegetables and Fruit by the road.

One or two BIG WORDS are all passing
drivers can see.

Crowds on the sidewalk are similar.
Glenn

Originally Posted by Glenn

Thanks Sandalwood,

From what I read - he is DONE.

But sure.

If there is MORE to the story.

Post it here so we know what happens.

I personally would KEEP the black letters on a white
or Neon Yellow Background.

The sandwich board signs are too small for color pics of shoes.

I have Experience with roadside
Signs - selling vegetables and Fruit by the road.

One or two BIG WORDS are all passing
drivers can see.

Crowds on the sidewalk are similar.
Glenn

In the last NL I received he said the board increased traffic but didn't give any numbers. I believed it would increase traffic so I was biased from the get go. I also didn't care about numbers not given since I think the days of shined shoes are long past. Could be wrong about that. That might be a question to pose to your legion of followers. I think we'd get a good answer from that group. And, who knows, a shoe shining kiosk business may pop up. Hell if we are sending potatoes with messages on them why not shoe shine kiosks, right?

Keep smiling...

[Glenn]

Thanks Sandalwood,

IF the new signs had made a Clear And Measurable difference
I would have Bragged about it to my list.

Since He Didn't say much.

The color Before and After Shoe Pics on the Sandwich boards
didn't HELP MUCH.

In my experience You can Often
TWEAK what is ALREADY Working
and get better Munny in the door than making a BIG CHANGE.

Glenn

bryanz,

Thank you for sharing this here, I love these type of ideas and seeing before and after result tests, they get my juices flowing with ideas.

All the best,

Martin

In the comments below the piece, he states (from Nov. 3), that the store received a 50 percent increase in walk-ins, which means they went from 8 to 12 per day.

As far as the design and the photos on the sign, I think the point is they are trying to capture the foot traffic (is 800 people per day a high-foot traffic location?), and not the passing cars.

I'm thinking I'd like to see them try one of those animated mannequins holding a sign ... or better yet ... a pair of shoes.

Those animated manniquins are amazing and I think
would sell easily to store owners, but aren't they banned
in most areas? Most municipal areas seem to prohibit moving
signs. Anyone know where they are allowed?

Trevor

In the comments below the piece, he states (from Nov. 3), that the store received a 50 percent increase in walk-ins, which means they went from 8 to 12 per day.

As far as the design and the photos on the sign, I think the point is they are trying to capture the foot traffic (is 800 people per day a high-foot traffic location?), and not the passing cars.

I'm thinking I'd like to see them try one of those animated mannequins holding a sign ... or better yet ... a pair of shoes.

[GordonJ]

"most", unless I know it to be true. Moving signs are everywhere, and it depends, of course, on the city you are in, doesn't cost anything to find for certain what the city says about them.

Since there is such a wide variance on them, do check, but one of the most successful Grand Openings I did was when I donned a giant 6 foot costume of a magician, inside a hat held by a rabbit. Even made the paper.

A walking talking animated promotion worked like gang busters.

Gordon

Originally Posted by teamplayer

Those animated manniquins are amazing and I think
would sell easily to store owners, but aren't they banned
in most areas? Most municipal areas seem to prohibit moving
signs. Anyone know where they are allowed?

Trevor

In the comments below the piece, he states (from Nov. 3), that the store received a 50 percent increase in walk-ins, which means they went from 8 to 12 per day.

As far as the design and the photos on the sign, I think the point is they are trying to capture the foot traffic (is 800 people per day a high-foot traffic location?), and not the passing cars.

I'm thinking I'd like to see them try one of those animated mannequins holding a sign ... or better yet ... a pair of shoes.

In our town there seems to be a guy most people consider otherwise homeless who is sort of a celebrity we call "Air Guitar".

He is paid to stand outside various businesses and promote them by playing his "Air Guitar" with a cardboard "guitar" with the business name and message.

He's a minor celebrity here...