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#11
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![]() Thanks Ron,
Years ago I was at a 25K seminar and Shared my Experience with USP - Unique Selling Propositions. THAT NOTHING I Tested made me munny. AND I had never met any OTHER small business owners who got the concept to work either. A very affluent Real Estate investor told this story about how you Need to ADD FREE BARTER to A USP before it pays. THIS STORY has made me and my Clients Lots of Munny... Mentor Investor is in line. Turns backwards to chat with the lady behind him. SHE says, "Do you have office computers you can't get to Talk to each other? And want to send info from desk to desk? IF SO - I can Fix that for you In 15 minutes and it's F_R_E_E. Drake says, "COME With me, Please." SURE ENOUGH she gets his computer software working like a dream. THEN SHE SAYS. "Now that I've proved what I can do. I am really an INCREDIBLE CPA and would like a chance to look at your books. See how I can Help you MORE than your current ACCOUNTANT." Drake says, "DONE." Drake said, "She was really good. And I Hired Her. Fired my CPA. Drake went on to tell us that THIS is how to monetize the USP concept. ========== ========== MOTTO OF the Story - With every Coaching Client we create an Elevator Pitch. Car Sign Biz Card Which BARTERS Something all their Prospects WANT - No Charge. THIS then Credentials us. AND Gives us time to Create the Trust required to ASK for munny for our MAIN Service or Product Sale. YOU Ron have Got the Elements to Craft Such a USP BARTER Message with Dougie. NOT sure What you are doing now. But the MOOLAH Making Opportunities are there. Thanks, Glenn |
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