The Business Traveller's Friend

Hi again, Jayne!

Something else you might like to think about if you're going to target a "professional" businessman or woman...

-> lose the "links page" and especially menetions of joining "affiliate" things. Screams AMATEUR.

-> lose the guestbook!!! They might be fine for a personal site on geocities, but not a site that is targetting professionals. Let people provide feedback, sure. Just not by way of a public guestbook.

Spend a few minutes in your potential customers' shoes. See things through their eyes.

Would an executive, flying into England from the US to conduct business, have anything to do with a website that links to affiliate programs and other "things"? Would they have the confidence to deal with someone who has a "guestbook"?

From a professional point of view, those things really turn me off.

Also, I would want to see a site that inspired me. That is, if the site doesn't look too professional how professional can the service be?

Remember, "I'm a professional and spend my days dealing with professionals and viewing their sites. If your site doesn't come close to what I see all the time I will doubt youor abilities to provide me with what you offer" is what is in your target's mind.

Personally I'd lose the table borders and spiff up the site some to match more closely what your target is USED TO viewing.

And as before... hope this helps.

Michael Ross.