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Re: I need your help, some new thinking here.
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Thanks TommyBoy, makes a lot of sense. I spoke with a guy a couple of hours ago, and asked him to give me an idea of what he wants from this. I ask everyone right up front what they see themselves doing in 2 years. And some honestly don't know, so we start with that, the whole what do you want question. Now most people have been studying copywriting, and have a lot of book knowledge. Which is why the first couple of weeks is writing something to sell something. And within the writing and the marketing comes what comes with it all. But, really, and this opinion comes under attack...but writing the right words isn't that difficult...IF IF one studies human behavior. In fact, we, you and I have been doing similar research. Mine in advertising, and why so many 9x12 co-op postcard people can't do it or fall out. Their failure rate might be a lot higher than copywriters. So, why? The reason, none of the groups address, is the PRICE. If you offer an ad on the postcard at the same price they are already paying, they resist. But, what if you put a low cost out first, which makes them have an almost knee jerk reaction of, tell me about it. It is now, them chasing you. Same thing with copy writing. You have to put your offers in terms they understand, results. You could write a great ad, but, it might be in the wrong place. So, all of that comes into play, which is what most of these Internet copy guys don't get. They use formulas and follow some scripts, and MAY get some results, but they don't know why. The writing has to be done for a specific person, or audience. Sometimes a buy one get one free offer, like a pizza is all you need to say. Gordon Last edited by GordonJ : March 30, 2016 at 10:45 PM. |
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