MATH and the cost of time.

Originally Posted by ron lafuddy

Gordon,

You're on to it. I just nailed one today, for a solo card.

He knows exactly how he wants the card to look, which means
he's right for the program. I'm providing the "done for you" so he
doesn't have to bother with it.

I'm also providing some back-end components, that he really wants
and doesn't have. That knowledge comes from working the program
over a period of time and seeing things that others, without the
experience, have no idea about.

So, with the added services, this type of program becomes extremely
profitable. He can't afford to leave. I could - and would - replace him
in a heartbeat.

He knows it.

That's the position you want to be in.

The field is wide open, Gordon. Let the other guys chase their tail.
Get out there and gitcha some.

Ron

This is awesome Ron!

Did you by chance present those irresistible back end/funnel services as a part of your solo mailing package or did you ask him about his wish list of additional outcomes he'd like to see from the clientele/traffic your solo mailer campaign would bring?

What you're doing seems to be the most productive way of setting your offering apart from all of the other commoditized direct mail companies that's for sure.