THE shortcut to copywriting success is...

[Dien Rice]

Originally Posted by GordonJ

PS. Which is THE reason it is
THE shortcut anyone can take to become an effective copywriter...

but, you have to know what she wants, and get away from what YOU want,

and for most new copywriters, THEY WANT to sell themselves, their services, get their money...

and they get it totally AZZ backwards, which is why they struggle for so long.

Hi Gordon,

That's definitely some great advice...

When I was in 9th grade or so, I came across an old book my Dad owned. Dog-eared as it was, I picked it up and read it...

It was Dale Carnegie's "How to win friends and influence people."

I put the book into practice.

Carnegie recommends that you find out about what other people are interested in... What are their hobbies? What things do they like to do and discuss?

Don't talk about what you are interested in. Talk about what they are interested in!

And blimey, the thing works!

I found I could talk to almost anybody... I just found out what they were interested in. Then, I would find an intersection where we both had an interest. And voila! Good conversation results...

There were a small number of people where I couldn't find a mutual interest. But they were a minority...

So, let's say I meet a stranger at a party. Through my questions, I find out that the stranger is interested in growing orchids, fixing old cars, and professional tennis...

Tennis! Ding ding... we have a match (since I follow professional tennis too). We could talk about the tennis world! And... things would go well...

But my point is... While it's not the same...

There does seem to be some similarity in the principle of what you're saying, and what Dale Carnegie said...

It's a powerful principle.

Thanks for sharing it!

Best wishes,

Dien

P.S. As a bit of trivia, Dale Carnegie's daughter still makes a mint from "How to win friends and influence people," which her father wrote 80 years ago (1936)...