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SOWPub Business Forum Seeds of Wisdom Forum |
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Good as any response. But reciprocity in marketing...
Quote:
I just got one of these "thinking of you" BS emails from some NLP reformed guru who is the most incongruent marketer there is. Reciprocity in general is probably an innate reaction (arguably) but when a marketer attempts to use it, it is more shinola on the boots. If the gift comes with strings attached, and most do. It is still about you. Send me the gift anonymously and don't bring it up again, and you'll be getting closer. But still, rather than a gift, how about making sure there is benefit originally? Gordon |
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