Open letter to all Marketers. Pay ATTENTION!

[Dien Rice]

Originally Posted by GordonJ

Open letter to marketers, salesman, and advertisers.

I don't care about you. Really I don't.

Hi Gordon,

I think people are more and more skeptical nowadays than in the past. And less tolerant of marketing trying to manipulate them into a sale...!

(Which is what your post, I think, is trying to convey... The point of view of the "pissed off" prospect!)

I always liked the "give them something for free" approach to marketing...

Give them something valuable, including valuable information or advice. For free.

That way, even if they don't buy, your prospect still got something valuable from you... Which means they didn't waste their time.

Of course, you still need to have a "call to action"... That's what pays the bills!

But, overall, I think this is a good approach to marketing, where everyone benefits...!

Best wishes,

Dien