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Come to the store naked, get a free phone...!

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June 17, 2016, 12:48 AM

Dien Rice

Onwards and upwards!

Join Date: Aug 2006

Posts: 3,457

Come to the store naked, get a free phone...!

20 years ago, cell phones were still relatively new, and quite expensive...

How could a cell phone store in Reykjavik, Iceland, in 1995, get lots of free publicity?

They came up with a creative angle...

"Show up naked on Monday, and you'll get a free phone!"

20 naked men showed up... and the phone store became a household name!

You can read more about this wacky stunt here... (Though not everything went according to plan!)

http://grapevine.is/mag/articles/201...-a-free-phone/

Best wishes!

Dien

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