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Thanks - great article, Steve!
Quote:
That's a really good article - I thought it was quite enlightening! The article points out that so-called big data is just showing correlations. However, correlations do not necessarily show causes. For example, a person may sweat a lot and also miss work. However, it doesn't mean that missing work caused that person to sweat, or even that sweating caused that person to miss work. Digging deeper, you could find out that both these effects are caused by an underlying fever, which is the real cause of both. The article says to know your customer's "jobs to be done" - and by this they mean to know what your customer actually wants to accomplish. Them's wise words! For this you don't need so-called big data... Instead, you need to talk to your customers! Thanks Steve for this dose of wisdom... - Dien
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