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Some notes from listening.
Quote:
Thanks Steve, I listened to the whole thing over the last 3 days. Took copious notes, some good analysis of what is happening to Trump, who just entered (according to Adams) the third and final act of his campaign. I'd like to point out a few things, lessons perhaps, we can learn from. Scott Adams (SA) is on a book tour. Today, instead of going to stores, these are done via blogs. In fact, they even have a BlogTour you can pay for and get interviewed on. In his book, he targets GOALS as the antagonist, and his "systems" as the protagonist. Note how he deftly sets this up, the reason he is on tour is to sell books. From the Blair Warren one sentence (throw rocks at enemies) influence strategy to the Art of War, it is good to create a tension... A strategy of sides, this or that. Goals and systems are NOT mutually exclusive, in fact they work hand in hand, but throughout this interview, SA shows his patience listening to the host ramble on, and then deftly turns his answer back to the goal...of selling more books. Yes, there are some good ideas in this conversation, but peel back a layer and look to the purpose and intent of the whole thing...SA is suddenly HOT NEWS, popping up all over the Internet, being interviewed everywhere, and doing a great job. I feel this is just as important a lesson in behavior and persuasion as anything he says (which is pretty well known stuff). As an expert in persuasion, observe SA closely from now until election, watch him grow even bigger as a commentator, see him exploit the election, read his blog to follow his 3 act play he set up about Trump... And you may get as good an education in media manipulation and self promotion, done right in front of you, sort of a making an elephant in the room disappear trick... And come away with an even better lesson of persuasion, one which you might be able to apply to your own work. His book is on the rise, and his star is shooting across the skies. And he no longer is the cartoon guy, he's the HOTTEST political analyst out there. The book is good, and the best part of it is his acknowledgement that he is selling a book. Love it. GordonJ Last edited by GordonJ : August 21, 2016 at 12:33 PM. |
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