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This is good for you, the MB instrument is one of the more used and a more fleshed out Jung personality types. I think it useful for getting to know yourself, just one such way to do so, but in the quick communication world of selling, reduce it down to the four helps. Keep in mind, the MB is only 75% accurate by their own admission and it is important to not take it 'lock, stock and barrel" about any given type being YOU, it is like saying, "I'm a typical Aquarian" and make judgements on this assessment. If it has helped you then this is great news. See, the confusion with selling is... THEY (the writers of sales books, the instructors, even successes in the field) try to reduce it down to a one size fits all. THEY teach off the rack ideas, they have formulas (like AIDA), and funnels and steps to yes all of that. But very few actually teach the sales method of TCA total conscious awareness which will lead you to correct conclusions about the person you are trying to sell too. NLP has the smarmy techniques which most people recoil from pretty quickly, but they at least try to get into the "mind" or mode of the prospect, and then turn it into heavy duty manipulation, which does work on some. I don't think you need to know if the woman is the RARE INTJ to be able to sell her a diamond ring. But whatever types, you and they, are...it is a two way deal. Or, communication. Too many salesmen only want it to go in one direction. GordonJ |
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