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  #1  
Old September 11, 2016, 02:44 AM
unpinkpanther unpinkpanther is offline
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Join Date: May 2016
Location: Nigeria
Posts: 263
Lightbulb I really hope...

... I don't gag on this post: quite a lot to
chew on!

Thank you Gordon; there are a lot of missing
links in my plan for sure.
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  #2  
Old September 11, 2016, 09:05 AM
GordonJ's Avatar
GordonJ GordonJ is offline
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Location: West Palm Beach, FL
Posts: 3,590
Default Keep in mind, the Harvey Brody way is only ONE way to do it...

Quote:
Originally Posted by unpinkpanther View Post
... I don't gag on this post: quite a lot to
chew on!

Thank you Gordon; there are a lot of missing
links in my plan for sure.

With Harvey's methods, one would get to a winner more often, albeit a bit slower until you've done one or two, and get to know what you are doing.

But his "think things through" TTT admonishment, helps avoid future problems and gives a clear flight plan to get to where you want to go.

On the other hand, we have the Just Do It guys too. One of my fav Don Alm stories was when he just went around selling cookware in office bldgs, when he sold out, he went to the warehouse, bought more and went back to seeing the people. Something like this takes very little thought, although, a great amount of skill.

Toll booths can be set up on smaller roads, unlike Harvey's super highways of demand...you can have several similar items, and bundle them into an unique product and sometimes beat the guy selling the same items separately.

The reason Dien and I like Harvey's way, if we take the time to go over everything we learned, and pencil it out, consider the view from the rooftop, use the magnets and iron filings, get to the 4th, 5th and 6th gears it is sensational.

One problem most of Harvey's "students" have had is, they all want to start at the top, find the winner first thing, and are unprepared to do what it takes...so,

therefore,

there might be a better way or opportunity for them to pursue.

And our recent discussion about personality types comes into play too, maybe we are just not built for certain businesses and keep playing the same loop in our minds, because that is what we know.

So, all the tools I've mentioned are only useful if you have a clear destination in mind, and this for many people, is the first stumbling block when trying to apply Harvey's methods.

Just keep in mind there is not a one size fits all opportunity out there.

GordonJ

PS My email alert from eBay TODAY had hundreds of businesses for sale, including this one, which I have an interest in:

http://www.ebay.com/itm/Popular-Affi.../331966308504?

What would you do with it, where would you take it and how fast could you monetize it?
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  #3  
Old September 11, 2016, 09:26 AM
Dien Rice Dien Rice is offline
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Join Date: Aug 2006
Posts: 3,465
Default Many seem to make this rookie toll position mistake...

Quote:
Originally Posted by GordonJ View Post
With Harvey's methods, one would get to a winner more often, albeit a bit slower until you've done one or two, and get to know what you are doing.

But his "think things through" TTT admonishment, helps avoid future problems and gives a clear flight plan to get to where you want to go.
I'll just add that understanding toll positions doesn't mean you don't need to know marketing methods too... (Though marketing is much easier if you have a good toll position for what you're marketing!)

So... You still need to learn how to market well...

Best wishes,

Dien
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  #4  
Old September 11, 2016, 10:18 AM
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GordonJ GordonJ is offline
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Location: West Palm Beach, FL
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Default A part of the choice?

Quote:
Originally Posted by Dien Rice View Post
I'll just add that understanding toll positions doesn't mean you don't need to know marketing methods too... (Though marketing is much easier if you have a good toll position for what you're marketing!)

So... You still need to learn how to market well...

Best wishes,

Dien

Hi Dien, yes, the "C" in the A, B, C of the abbreviated methodology...

But, I might argue, that is part of the thinking process for choosing the item, one with STORED VALUE, which simply translates to a demand.

Selling anything which has a demand is much easier than trying to market it.

Now, of course, most people we deal with here and online do not have business backgrounds, and lack the basic fundamentals.

I was lucky in high school I was too dumb to take College Prep classes like Algebra, Trig, Geometry...and I had to take the dumb old

Business Math. Where I learned about Profit and Loss, checkbooks, accounting, etc. Still can't figure out the square footage of the Great Pyramid, but I might be able to figure out the cost of doing a tourist business to it.

BASIC business skills go a long way, and with IP, and all the potential legal pitfalls, picking up a patent and/or a Trademark...may afford some protection as being defensible in court...

iffin one has the pockets deep enough (or the insurance) to do so.

Dien, what would you suggest for an overall marketing book? For today's marketing needs?

GordonJ
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  #5  
Old September 11, 2016, 11:52 AM
Dien Rice Dien Rice is offline
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Join Date: Aug 2006
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Default Why you're not reading and watching enough ads...

Quote:
Originally Posted by GordonJ View Post
Dien, what would you suggest for an overall marketing book? For today's marketing needs?
Hi Gordon,

I would recommend the "classics" that deal with the fundamentals, that won't change over time...

You can learn how to market using Facebook, Twitter, Google, Instagram, Bing... But these methods will change over time.

It's a huge topic, Gordon!

I would focus on the psychology of sales... What makes people buy?

It's a lifetime of study (though immensely interesting too)!

As you once said, though, the best education is perhaps to study the successful promotions themselves...

______

Best wishes,

Dien
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  #6  
Old September 12, 2016, 01:34 AM
unpinkpanther unpinkpanther is offline
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Join Date: May 2016
Location: Nigeria
Posts: 263
Lightbulb Well, at this stage of my development...

Quote:
Originally Posted by GordonJ View Post

PS My email alert from eBay TODAY had hundreds of businesses for sale, including this one, which I have an interest in:

http://www.ebay.com/itm/Popular-Affi.../331966308504?

What would you do with it, where would you take it and how fast could you monetize it?

...what I've done is to simply set up
the email alerts on eBay!

At least I'll get to see more of these
opportunities daily.

As my mindset- and cashflow position-
improve, I'll start to see what to do with
them.

From where I stand, I need to work out some
kind of marketing plan so that once an
opportunity is tied down, it can easily be
monetized.

Yes, I also need to start targeting little
roads instead of Harvey's super-highways

Thank you.
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  #7  
Old September 11, 2016, 12:31 PM
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GordonJ GordonJ is offline
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Location: West Palm Beach, FL
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Default Here is a thought process which you may find useful...

Quote:
Originally Posted by unpinkpanther View Post
... I don't gag on this post: quite a lot to
chew on!

Thank you Gordon; there are a lot of missing
links in my plan for sure.

or not.

http://www.ebay.com/itm/Popular-Affi.../331966308504?

This caught my eye this morning, don't spend more than 2 mins a day looking, but why this one?

1- I have an interest in drones (been flying them for 50 years)
2- It is just beginning (HUGE potential)

OK, so I saw this affiliate web site for sale. My first thing is a checklist, am I ready or could be quickly ready to market this.

Amazon affiliate set up? Check
aWeber autoresponder? Check
PayPal? Check

The basics of affiliate marketing.

I would write a short report; HOW TO PROFIT FROM DRONES.
Give it away for free at:
This website I bought, put a banner on top.
Also, I'd create a Facebook group
I'd run ads on local craigslist
A-Buying all drones/RC airplanes
B- Local drone club forming

This all set-up one/two day stuff.

I want to use the free report to capture emails of people interested in drones.
I'd set up a series of autoresponders, in the form of a newsletter, if wanted I could outsource this on fiverr or Warrior Forum. Probaly write the first few myself.

I'd buy a drone, but if I couldn't afford the one I want, Yuneec typhoon, I'd find an investor on craigslist, who would want to join the club. But, even a cheap used toy drone to get started.

Once I had the site with the affiliates I wanted on it, along with my free report, autoresponder set up...then I'd buy facebook ads and also Google ads.

But, I'd start very guerrilla the first month to test the concept, get my keywords in order, start posting all about it, offer the free report.

THEN, I have options.
A subscription site.
A review site.
Newsletter, paid.
Classified ads section for buyers and sellers.

And it would be a very part time venture with a little daily activity on it to build it up.

This is an example of how one could start a low cost business, and depending on the time dedicated to it, could begin to produce a cash flow relatively quickly.

I'd also start TWO drone associations, say the American and the National assoc. With memberships, instruction on getting your pilots license.

Then I'd probably write a free report on how to take down a drone spying on you, and not get caught doing it.

TONS of possibility with a low cost web site.

GordonJ
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