A powerful psychological technique...

[Dien Rice]

Originally Posted by unpinkpanther

...how do you know where to draw the lines?

Isn't it possible that you could be
mysterious to the point of even keeping your
prospects wondering what exactly you're all
about?

Is there any way of knowing what to reveal and what
to tease with?

Good question!

If you give nothing away... Probably you won't get noticed. You can be so "mysterious" that you stay in your house, and never produce anything. Nobody will know you exist... Which is not very good marketing!

You have to give out some information, have some presence, but hold back enough to make things mysterious. How much? I guess it's a matter for experimentation!

Most marketers, entertainers, companies, etc., don't do this. But there are a few who do it very well.

Here's one of my favorites, using mystery and curiosity in a direct response ad. This is one of a series of ads, written by the late, great Bud Weckesser.

In the ad below... What the heck is this woman doing?

Notice that he never actually tells you!



A current entertainer making big use of mysteriousness is Sia...

She often covers her face, or sings with her back to the audience...

Here's how she looked when she was interviewed on the TV show Ellen...



Her recent single ("Cheap Thrills") hit #1 on the US music charts...

Best wishes,

Dien