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SOWPub Business Forum Seeds of Wisdom Forum |
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Some tips, take em or leave em.
Quote:
My opinion, your first two paragraphs are a waste of time. People who want to create flyers, need to become better at direct selling. It is a way for those who are fearful of direct sales to do an activity which convinces themselves they don't have to. Also, most shows are annual or bi-annual, weekly mailings would be useless for this market. There are many other products and services to offer those who set up at trade shows, for the rest of their year. Have you attended a show? Here is what happens, brides and their entourages show up, get a goodie bag, and then visit the vendors collecting information. They go home, dump it on a table and they go over it. I have a box full of show offers from the last year, and there isn't that much exciting or different. Here is ONE secret: Your co-op has to have MORE value, so much more that it makes it impossible to throw away. So the bride looks through the pile, and your card has $700 to $1,000.00 of value. 7 vendors offering 100 dollar off coupon, not an uncommon amount with these shows. There could be 3 to a dozen or more photographers present, depending on size of show. Most of them are going to be offering similar discounts. Say, they each offer 100 off of down payment. Now, you have one on the co-op, his hundred is one of several discounts, making the card much more valuable than any one photographer. Which giveaway is going to be kept? They will get sorted quickly, often over a trash can, and the most valuable of the show handouts will be kept, and there you have your sales pitch too. Get a mock up made. Easy to do if you have a color printer, if not, go to Kinkos or that type of place with a file. Use photo paper, create one side and then the other, put them in a plastic holder. This for now, until you have some cards to show them, and the response to the think it over or consult the hubby is "Yes, I can appreciate you doing that, but, we only have room for one cake person on the card, and I'm obligated and under deadline to contact those on my list, just so you know, the slot may be taken, I don't want any hard feelings if you miss out on this card, OK?" Please don't over complicate this, make it easy for you and for them, and get out and attend as many different shows as you can, gather their material and a year from now, you could be filling up several cards which makes the start of a new year a fun and lucrative way to start GordonJ |
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