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SOWPub Business Forum Seeds of Wisdom Forum |
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We oft forget, or assume...
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Thanks Dien. We have recently run across a total IGNORANCE in Chambers of Commerce we are targeting, on USPS EDDM. It is a case of us ASSuming all businesses know this, when the reality is, very few have heard of it, and dang few use it. AND, it was a great lesson. You don't have to be smart to start a business (ONE) and TWO, just cause you have a business doesn't mean you know how to run it PROFITABLY. Getting customers for these guys is easy, they think we invented this stuff, cause they have never heard of it. I'd bet most salespeople calling on small businesses are surprised at how LITTLE the owner knows. Your restaurant guy is TYPICAL, I think, of what is out there... therefore, some very low hanging FRUIT. GordonJ |
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