The essence of selling, persuasion, and influence IS:

[Dien Rice]

Originally Posted by Glenn

Thanks Dien,

So your readers can do this themselves.

Part I - the Ad

Is only to Get Prospects to CALL to ask for MORE INFO.

Part II - The Data Sheet

Is Mis-Direction so we get their email and phone #
and Permission to Call them.

Swap Stories.

Bond - get rapport.

Then INVITE them to come see the car.

The folks who show up to LOOK at the car in person
are your SOLID Prospects.

[...]

P.S. - For a more complete Explanation of what is going on BEHIND
the Scenes in this kind of 2 part ad.

Check out the ezine Archives at the bottom of
www.Archive.enchantednlp.com

Hi Glenn,

Thanks for sharing this technique!

I understand that you probably email them the data sheet... (so to get it, they have to first give you their email.)

But what do you say or do to get their phone number too?

Best wishes,

Dien

P.S. There's a wealth of surprising insights in your archives too...!

[Glenn]

Thanks Dien,

Good question.

This is not theory.

Robert has gotten both phone # and Email this way
for all of his callers - so far.

Except on Rascal who said, "No".

People Call or Text and ask, "HOW MUCH for the Car?"

And

IF you tell the p-rice UP-FRONT you LOSE the sale.

Instead.

You say, "Before we talk price - let me email you the Data Sheet.
SO
YOU
CAN
See
What You are Getting.

And give me your phone # to so I can answer Your questions as you go thru it.

Result?

A - They say OK and give you both

B - OR They say, "No."

In which case they were tire kickers and wouldn't buy anyway.

C - By the way...

You Also never talk price except to the folks who DRIVE over and look
at the car.

D - Then we are protected on the down side cuz I outlined a page with
3 Amounts on it.

I - P*rice the same or similar car is selling for on Ebay
and elsewhere

II - Trade in Value at local used Car lot

III - Blue book value

IN THIS CASE - We are sure to get 1900.00 or MORE
Cuz that is the Blue Book Value.

Thanks,
Glenn

P.S. - We do this a lot with Houses and Yachts. But it works Great
on any kind of Car.

I've even helped s*ell cars that won't run. That the owner
feared they'd have to PAY to get towed.

Do-it-Yourself Mechanics LUV these cars.

Originally Posted by Glenn

Thanks Dien,

Good question.

This is not theory.

Robert has gotten both phone # and Email this way
for all of his callers - so far.

Except on Rascal who said, "No".

People Call or Text and ask, "HOW MUCH for the Car?"

And

IF you tell the p-rice UP-FRONT you LOSE the sale.

Instead.

You say, "Before we talk price - let me email you the Data Sheet.
SO
YOU
CAN
See
What You are Getting.

And give me your phone # to so I can answer Your questions as you go thru it.

Result?

A - They say OK and give you both

B - OR They say, "No."

In which case they were tire kickers and wouldn't buy anyway.

C - By the way...

You Also never talk price except to the folks who DRIVE over and look
at the car.

D - Then we are protected on the down side cuz I outlined a page with
3 Amounts on it.

I - P*rice the same or similar car is selling for on Ebay
and elsewhere

II - Trade in Value at local used Car lot

III - Blue book value

IN THIS CASE - We are sure to get 1900.00 or MORE
Cuz that is the Blue Book Value.

Thanks,
Glenn

P.S. - We do this a lot with Houses and Yachts. But it works Great
on any kind of Car.

I've even helped s*ell cars that won't run. That the owner
feared they'd have to PAY to get towed.

Do-it-Yourself Mechanics LUV these cars.

Glenn,

I'm curious. What are you doing with the contact information for all those people who didn't buy the car?

There's got to be a way to monetize that list.

Ron

[Glenn]

Thanks Ron,

Actually.

We're still testing Which County to put the Craigs List ad in. So far
we are not attracting good car buying prospects.

AND...

I prepared the car owner with a page that contains:

a - The blue book value -

b - The Trade in Value - from local used car dealer

c - Price for similar make and model on eBay

And none of the callers/vistors
so far have come up with MORE than that minimum.

So.

We went to Plan B.

I work with #1 Realtors around the USA and the most effective
method WOMEN REALTORS Us for Quick Home S*ales is...

***Putting Handwritten INVITATIONS to an open
House - With F-r-e-e Food...

***On the doorknobs of all neighbors in all directions.

TURNS OUT that Women Neighbors WANT to see
Inside their Neighbors House.

Men and Women Neighbors ALSO want to
know what THEIR HOME is worth...Based on what that home is s*Elling for.

So.

We are using the same Tactic to INFORM the neighbors
that a low mileage cheap car is NEARBY.

Understand?

The Craigs List Ad - SO FAR - is attracting - do-it-yourselfer car repair guys who
don't seem to have any moolah.

Glenn