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My big toast-related business mistake...
Pre-toasted bread... Why not cut out the toaster?
By the way, this is a bit of a tangent, but...
As some of you know, I've been involved in shipping products to West Africa. (My business partner is still there, running the business... We set up a store there.)
People want kitchen items, right? So kitchen items should sell... But we made one huge mistake.
We packed a lot of toasters in our shipping container to sell there. At least 50 toasters, I'd say. Good profits, right?
But we made a big error...
Apparently, West Africans don't toast their bread! They just eat their bread un-toasted... (Toasting it is not part of their culture!)
As far as I'm aware, we still have a huge pile of unsold toasters, in the store room of our shop...!
(Know any West Africans who want a toaster? )
Hmm... A good (and expensive) lesson on why you should know the local culture...!
Last edited by Dien Rice : March 6, 2017 at 08:47 PM.
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