Originally Posted by GordonJ
Here are 7 of the top EVERGREEN, Parade of Life, topics which are always in demand and you can build a family of products around one or all, if you are overly ambitious.
In random order:
ONE: Making money. Good golly Molly. It is as Evergreen as green gets. There is an endless parade, which moves pretty rapidly, and they are always looking for money making ideas. We've built this place and a great deal of our information products are in this evergreen market.
TWO: Health. Dien and I have had our share of health problems in the last 17 years, if I have any regrets with my Information, it has to do with not cashing in on the health markets. Today, I encourage people to look within their own families to see health problems, and to share the experience and create a family of products along those lines.
THREE: Food. Just back from two bookstores (yea, they still exist)...and the largest section by far, COOKING. Another of my areas of expertise I neglected over the years. But, you? If you like to eat, consider a family of products in the gigantic food industry.
FOUR: SEX. Or call it relationships, or attraction, or even getting laid. Millions have been made from these niches within the SEX market.
FIVE: HAPPINESS. I don't know how to define it, but I do know millions of people seek it, and spend money searching for it. Great cults have been formed by gurus in this niche, like, Wayne Dyer, Gary Zukav, Eckhart Tolle, Matthieu Ricard, Marrianne Williamson, etc., etc.
Had I been a bit more public, I probably would have started my own cult along these lines.
SIX: PERSONAL DEVELOPMENT. You just ain't good enough. So work on YOU. I guess that is a built in thing. One of my last conversations with Melvin Powers, I asked if he still held the opinion that SELF HELP is a good starting point for a would be publisher, he said, "ABSOLUTELY!!"
SEVEN: SPIRITUAL and/or Entertainment. Some of you might place spirituality in with the Happiness and Personal Development. Whatever you want works for me. I think of main stream religion, which may actually have something to do with spiritual things, but I'm more inclined to stick it it with escapism/entertainment. Movies, TV, books, Podcasts, Radio...and religions all are forms of escapism.
So there you have 7 great Evergreen Topics, and each one could easily produce a family of products for you to plug into your APV sites.
You probably should start an ACTIVE/dynamic web site, with blog or forum, or even a Facebook page and build up for a year, adding at least one, and preferably two Reports a month.
OR, if you have a HOT topic, you don't need to spend more than 30 days getting your APV to the market.
Great (and valuable) list!
Many people wonder... What can I write about?
The reality is, many people have a lot of kinds of "expertise" to share, which can help other people with their lives or their businesses...
I've bought books in every category above... Except maybe the food/cooking category (I'm not much of a chef)!
However, I was listening to the radio a couple days ago, where they were talking about how every celebrity seems to be coming out with a cookbook... Cookbooks are hot, now, probably because of all those competitive cooking shows that rate through the roof...
Once you have one product, of course, you can build on it... With more products.
Evergreen products can be written once, and sold for years... In some cases, decades.
"How To Win Friends and Influence People" by Dale Carnegie was first published 81 years ago (in 1936), and is still selling strong today. It seems that "How To Win Friends and Influence People" is one of those evergreen topics!
There are different ways to plan how you want to do the business...
1. Create essentially one product, and that's it.
2. Create one product, then expand it into a series, which could also include other products, courses, trainings, consultations, and so on...
3. Create a serial type of publication, where people subscribe and get updates, whether as a newsletter-type of model, or as a membership website type of model...
4. A products plus serial type of publication model... Where you have standalone products, along with a serial product as well...
It's generally cheaper and easier to sell a second item to an existing customer, than to acquire a new customer. So building on your products to sell to your existing customers is perhaps a more solid way to keep expanding your income...