Originally Posted by Glenn
Thanks UnPink, (By the way - what color is UnPink?)
With Endorsement you HOPE for the BEST
but PLAN for the Worst.
The Person You are Recommending to a 3rd party must
The 3rd Party You are ENDORSING and Sending people to
must be HONEST.
There are TERRIBLE CONSEQUENCES if you don't Double Check
each party is a GOLDEN RULER Before you ENDORSE a person or a product
A - I helped a client - at a Major Baby Bell - get her female
boss fired. We Analyzed her bosses Handwriting. Found a dozen HELL
Traits in her personality. (Made up a story for Personnel. They were horrified when they checked her FAKE references.)
The woman had been ENDORSED by a competing company. Turns out they
wanted to GET RID of her for theft. But could Not afford bad publicity.
B - Early in my Marketing Career I Got Endorse/Referred to a Client in Idaho.
We Wrote a Letter that increased their s*ales by more than 800%. It pulled
111% Response. (Some prospects had more than 1 project in mind.)
Our Client SUED US!
I file and save all Client Correspondence. And in one email the owner had said,
"Thanks to your s*ales letter we have made 98,000.00 Extra this month."
We sent this Note back - in An Envelope and with a cover letter from an
Result? BLESSED SILENCE.
C - I Belong to a Neighborhood Network. Amazing how many folks want
suggestions on WHO TO CALL for Plumbing, yard work and all kinds of odd jobs.
I've Endorsed Several Service people who did a good
job for me.
AND got quite a few emails WANTING to do work for ME
I Simply ask, "Send me the name and # of someone you did work for
that LIKES you that I can call BEFORE I hire or endorse you to others."
NEVER HEARD from ANY of Them AGAIN!
ACTION SUMMARY -
So Your First Step BEFORE You ENDORSE Anyone
is to ASK both parties the SAME QUESTION...
"Can You Please Give me the name and #
of at Least ONE Person who LIKES You after doing business with you?"
the # of people
who CANNOT or WILL NOT do this.
Meaning they do not know ONE HAPPY CUSTOMER!
And you will SAVE A BUNDLE.
Millionaire Mastermind Marketing Association
I worked for a baby bell. Have years worth of stories.
A fellow salesperson with a "creative" nature was writing up and turning in calling plans with very large commitments for his customers. He was at the very top of his sales group, and singled out for recognition and awards, as this continued.
He was also collecting some very large commission checks and bonuses, as were his manager and others up the chain.
Everybody was happy until the complaints started coming in from his customers who were being penalized monetarily for not meeting the minimum requirements of the calling plans.
When his boss realized what the "star salesman" had done. He pulled him aside and gave him an ultimatum.
"Leave quietly, today. If you do, we won't prosecute." They didn't want the public service commission or the FCC to get wind of what had happened. Turns out there was a lot of "creativity" going on at the time. A whole lot.
The "star salesperson" received an excellent recommendation from his former boss and ended up working at, of all places...a bank!