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Old August 10, 2017, 03:08 PM
GordonJ's Avatar
GordonJ GordonJ is offline
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Join Date: Aug 2006
Location: West Palm Beach, FL
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Default A sad day in Mudville as Ben Suarez files for Chapter 11

http://bit.ly/2fwlA0H

It was sad to see the headlines, as Ben Suarez has taken SCI into Chapter 11, to protect his remaining assets so he can reorganize.

Some say the bell has tolled on his storied career, and others say, "even at 75, don't bet against him".

When I worked at SCI, they had over 700 employees and would go over 1000 during the holiday season. A lot of people. According to news reports, there are about 120 left.

Maybe Ben can mount a comeback, maybe his way is yesterday's way.
He might take a look at AMAZON when it comes to modern eCom, eh?

No matter what, he was one of the best copywriters/marketers of all time, and his company sold BILLIONS of dollars worth of products from Jewelry to Cruises. It was (is?) a diversified company which was one of the big players in the game of Remote Direct Marketing.

One lesson I took away from SCI, was actually one of Ben's earlier lessons; a nimble, quick to act, one man band can beat the 400 pound gorilla, who moves slowly, is sluggish, and has too many Cooks in his kitchen...

as Ben explained in 7 Steps, as he took on the Giant Astrology companies of the day (and took them to school and then the woodshed)...from
ASTROLOGY TODAY to EDENPURE HEATERS, he has had one hell of a ride, hope he isn't finished.

Gordon

Last edited by GordonJ : August 11, 2017 at 12:32 PM.
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