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Old August 16, 2017, 05:43 PM
Cornell Cornell is offline
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Join Date: Sep 2006
Posts: 202
Default Re: Expanding what a HOTSHEET IS and vs. Cheatsheet or tip sheet

Quote:
Originally Posted by GordonJ View Post

Tips Booklets/Paulette Ensign.

little 16 page booklet

Thanks for reminding me of Paulette...a name that I had not heard mentioned in a long time.....and the little 16 page booklet...I think I still have that template on a 3½" floppy somewhere in my archives.

I ran with a little 16 page booklet as an advertising medium way back when...15 business card sized ads in the booklet...each ad sold at $125 back then. Had print runs of 5000 and were distributed through coffee shops, doctors offices, small restaurants, etc. Later expanded it to a 16 page booklet as per Paulette of 4¼ x 6 for ads and crossword puzzles (ads were $200)....and then used same booklet size but with more pages as directories with ads sold and dollars for each listing.
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