Timing is everything...

[GordonJ]

Thanks Gregg,

I have 5 promotions almost done for the 50th anniversary of the Lunar Landing. Two are for my own products. There will be an intense window of competition, and believe me, BILLIONS of dollars will be spent, on both promoting/developing products, and in the buying of them. IF we haven't been sucked into a nuclear war. Then, the astronauts will be looking for a clean place to land.

Which reminds me, a friend is selling "bunker and hunker" supplies, and is doing pretty well...of course, if you build your bunker along the gulf or S. FL, you may get flooded out. But this guy loves what Trump is doing for his business, uncertainty and instability are fuel for fear based businesses.

I suspect the pest control guys are going to be busy in Houston, and if Irma gets anywhere near the Everglades, the pest guys who gather up gators and big, BIG snakes are going to have a heyday.

We hope and pray Irma doesn't hit the FL coast at all, but if it does, having been there for more than one Hurricane, it will be costly.

Back in 1977 I had a personalized Candle Business, my timing was TOO EARLY, as it sometimes is.

But you are right Gregg, in my opinion, timing and awareness of the Parade of Life goes a long way to helping us hustlers made a little from our side hustles.

Although, I might argue against myself, planning and ACTION/adjustment is even better. Combine them, you are probably doing OK.

GordonJ

Originally Posted by GreggP

at least in most cases.

On August 21st, Dien had a post about the eclipse. Up until about 1:00 pm my time

you could sell a pair of solar eclipse glasses for anywhere from $3 to $15 . After

3:00 pm, people were giving them away . For those who knew the event would spark a

lot of buying activity and prepared properly, they were able to cash-in. They also

knew that any left over inventory would be nearly worthless.


Someone who is enterprising could snatch up this inventory for pennies on the dollar.

Then, all they have to do is wait seven years for the next U.S. solar eclipse and

they could cash-in big time.


Why wait that long?


Gordon posted on September 2 about his preparations to market personalized Christmas

gifts. I don't know if anyone has noticed, but Christmas COMES EVERY YEAR!

So does Halloween, Thanksgiving, Easter, New Years, Valentine's Day, Independence Day,

Mother's Day, Father's Day and the list goes on...


Don't forget the seasons... Spring Cleaning, Summer Heat, Fall(ing leaves), Winterizing


Then there are the events that Gordon calls the parade of life... Births, Deaths,

Birthdays, Graduations, Weddings etc.


The point is, there are opportunities to have a reason for an offer. Today, furniture

stores are having a Labor Day Sale in the U.S.


Why? Because it is a reason to create an offer. They will do the same thing on

President's Day. There is no direct corelation between Labor Day and furniture, but it

must work because they've been doing it for years.


I say all that to say this... plan ahead. You don't have to plan 7 years in advance

to profit from an eclipse. You only have to plan a couple of months ahead. There are

Halloween Stores popping up all over my area. They'll be in business for two months

and then they'll be gone.


Look your own business and see if you can create an offer for your products or services

or maybe even create a product or service and time it to a holiday or other event or

even the changing seasons.


A pest control company will advertise more for animal (mice, raccoons rats etc) removal with

cold weather coming. In the Spring they will focus on insects and spiders.


In most cases... it's just a matter of timing.

Gregg