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SOWPub Business Forum Seeds of Wisdom Forum |
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![]() Quote:
http://www.angelfire.com/biz/gjbiz/promogift.pdf So, if KNOWLEDGE is emphasized, then it stands to reason, you can offer value with what YOU ALREADY KNOW. Back in 1976 I made scores of candles, had two basic shapes, a PYRAMID and a VOLCANO. They were great candles, but, no one would buy them, even if I lost money, people just thought they were too unusual. I was about a decade and a half ahead of my time. I did use them as gifts, and it became a joke in our circle of friends, who took to RE gifting them to each other. Ah the trials of an innovator. Sure, I could tell you how to MAKE candles, but I lack the KNOWLEDGE of selling them. I could borrow that knowledge. One of our SowPubbers sold thousands of bars of homemade soap, he not only can tell you how to make soap, but also how to sell it, he was in the 30,000 bars sold neighborhood. Likewise, Bud Rigss was DOING headlight cleaning and making about 400 a week on average in little Carlsbad, NM, so he had the knowledge of doing and selling. DOING and SELLING. That is a magical combo. Sure, you can make some moolah from teaching the How To. And there are huge markets for this, my decades old example of Jinny Beyer shows this (she is a quilter). I've found it best to BORROW knowledge (or JV) with the doers and sellers), that is if you have knowledge of how to do something and have been able to market it, then you have some value that other people want. They may want your knowledge of doing something, like quilting or field dressing a deer, or making soap or building a bunker...but these have a tendency to be either smaller or more expertise markets, and that can be good too, depending on your product. The point is, KNOWLEDGE needs to come out of your mind, packaged in a way people will buy it, based on how they already do buy. You can write a HOTSHEET or do a little report. Audio. Video. Webinar. Heck, one of my kids gets 150 bux an hour for her skype coaching, set up by the company she works for...she's killing me on the per hour fees, HA! So as you are reading through the Cash Gifting report, keep in mind the seeds you plant in the sky, are seeds of value, which bear fruit on OTHER PEOPLE'S lifelines. See? Gordon |
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