Dopamine, and a foundation of WHY. You can benefit.

[Dien Rice]

Originally Posted by GordonJ

He had written these words over the ads: Oxytocin/Empathy. Dopamine/Anticipation. And at the start of the ad it looked like, "if they accept this definition, they buy" as best as I could read it. He liked to scribble and so I won't swear to what was written.

Gordon, thank you for sharing this!

I'm a big fan of Bud Weckesser's ads... They're awesome. And proven effective.

He was also great at using curiosity, in my opinion...

I've read somewhere or other that people get more dopamine from the anticipation of getting something, than the reward itself.

It's like planning the holiday could be more rewarding than the holiday itself!

...What other wisdom have you been hiding from us, Gordon?

Best wishes,

Dien