SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old January 26, 2018, 02:18 PM
Glenn Glenn is offline
Senior Member
Join Date: Oct 2006
Posts: 806
Default Thanks Gordon - Good to Know I Am On The Right Track

Thanks Gordon,

In the room at 15 Jay Abraham Bootcamps
I was VERY INTERESTED in how Serial Entrepreneur Bob Morrison
PRE-TESTED All his various products in 15 Different Industries.

***He Did Postcard mailings BEFORE B*UYING a Business.

***He did Snail Mail Tests to Find the Best S*elling Headlines.

Which is how he came up with -

"Why SOB's Succeed In Business And Nice Guys Fail"
Which has s*old about 500,000 copies - Direct to Bob - so he keeps all the $.

Bob told me he he ACCIDENTALLY S*old
to a Church List - he rented.

More Complaints but it s*old like CRAZY.

So he rented More Church names.

I REALLY Studied what Bob was doing.

Referred to Bill Myers.

Bill Was S*elling stuff to the "Best Market in the world" in his and Gary Norths
Opinion. People who are Preparing for the END of The World or For the
Russians or Chinese to INVADE are Fantastic Customers.

A - BECAUSE IF we get invaded and killed - NOBODY can Complain about your product.

B - BECAUSE IF we Survive - Your B*uyers are basically HAPPY to Be Alive. (AGAIN - You are Golden.)

Bill's PRE-Testing System was Similar to Bob's.

But BETTER - in my Opinion.

But Both Mentors Found a way to PRE-TEST (fast and Cheap) so that IF they
found lots and lots of b*uyers - only THEN would they create the Product.

If their tests BOMBED, they Quit before they wasted time on a Product
nobody wanted.


I now do something similar VIA Email - instead of Direct Mail.

A - Come up with an idea for a Book or mp3 Audio book
based on something We Already do that is Very Successful.

B - Write a "Working" Headline and Write an Outline of about 20 Chapters

C - Then I go thru my Shoebox Collection of Proven Million Dollar Headlines
from around the world. Write and Adapt 11 or 20 headlines.

D - ASK My Customer list to VOTE On Which ONE of the 10 or 15 Headlines
Adapted from proven Titles - THEY LIKE BEST.

IF I Get Very Few Votes.

I SCRAP THE Book idea.


IF I get Lots and Lots of VOTES from Folks - My Tests Show that
50% or more of the Voters will go on to B*uy the Book - they just VOTED

So I Write the book.

This is my Long-winded way of saying I AGREE with You.

Test First - Then Create The Product
is My Personal Preference.


P.S. - Since I got 2 TIMES more Votes THAN USUAL on the Moolah Attraction
Book Headlines for my Newest Book TEST...

I went ahead and Wrote the book #1.

28 Chapters at

Last edited by Glenn : January 26, 2018 at 02:23 PM. Reason: forgot a word
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | The Great Ideas Letter on CD | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Writer's Friend (software) | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

All times are GMT -4. The time now is 11:16 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.