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Old February 3, 2018, 03:10 PM
Glenn Glenn is offline
Senior Member
Join Date: Oct 2006
Posts: 767
Default LOVE Your P.S. - Gordon

Thanks Gordon,

The Word "YOU" is the most persuasive in the English language - I Believe.

An IMPORTANT Copywriting Exercise - I do is to GO BACK thru a s*ales
Letter and ReWrite all the sentences and paragraphs that START with


Change them to "YOU."

It's pretty scary.

Cuz You will end up REWRITING your entire letter.


It will be many times more bttm Line effective.


P.S. - My GOAL when I send a new customer 20 Little Yellow Duckies
is to GRAB their ATTENTION...

Long enough to Get them to SMILE and LAUGH.

P.P.S. - Then I follow up with a Phone call and LAUGH along with them
as I share a few stories about how Effective YELLOW DUCKY's are
as tips for Cashiers.

NO S*ELLING at all.

Just a fun Thank you Reward.
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