New think Copy formula.

[Glenn]

Thanks Gordon,

The Word "YOU" is the most persuasive in the English language - I Believe.

An IMPORTANT Copywriting Exercise - I do is to GO BACK thru a s*ales
Letter and ReWrite all the sentences and paragraphs that START with

"I"

Change them to "YOU."

It's pretty scary.

Cuz You will end up REWRITING your entire letter.

But.

It will be many times more bttm Line effective.

Thanks,
Glenn

P.S. - My GOAL when I send a new customer 20 Little Yellow Duckies
is to GRAB their ATTENTION...

Long enough to Get them to SMILE and LAUGH.

P.P.S. - Then I follow up with a Phone call and LAUGH along with them
as I share a few stories about how Effective YELLOW DUCKY's are
as tips for Cashiers.

NO S*ELLING at all.

Just a fun Thank you Reward.