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Re: Step TWO. CREATE THE INTERSECTION..
Step two. Locate the place to INTERSECT with them.
You want to intersect with your target on their path, where they are at. Like this picture they may be in the crowd, you want to bump into them, and get their attention. You have a very brief window of opportunity to do that.
Dien is developing his expertise with Facebook ads. In Step One, I located Facebook groups for Law of Attraction. And Think And Grow Rich.
A TARGET market which spends money, has groups, and buys books and things on Amazon, Google and at eBay.
So we consider their PREOCCUPATIONS. We are all juggling multiple thoughts in our brains.
I like to break them into 3 groups. Life preoccupations. Daily PO, and Moment PO.
Watching a kitty and a laser on Youtube is a MOMENT of focus and attention.
Doing your job at work, and wondering what you will eat for lunch or dinner while working is a DAILY PO.
What you are going to do with your life, your career, you relationships, those are LIFE PO. Not surprisingly the LIFE PO, correspond to the lanes of the SQ1 highway, although some people like to have more than 5.
The 5 rings of the SQ1 circus reflect the Maslow Pyramid of Human Needs.
You can sell to those moments, maybe you sell lasers, and you TARGET CAT owners, well, a good intersection might be youtube.
You can sell to the day. Maybe your old toaster is too slow, and won't hold a bagel. So you buy to meet the day's needs, cause you hit the snooze button too many times.
You can sell to LIFE needs, if someone is always late for work, maybe needs a new job or something more interesting in her life.
The HOTSHEET is about selling. Although the COLLABORATORS have already come up with different HOTSHEETS for different areas, tracks, paths, rings, lanes or PREOCCUPATIONS.
Once you have a target and an idea where you want to "bump into them", then you begin to write your promotion, even if you will be using audio and video, you need to write it out first.
This is where COPYWRITING skills come in handy. If you are going to run ads in a Facebook group, you need to quickly RESONATE your message with the reason they are there. You don't want to offer golf clubs to the LOA/TAGR crowd, do you?
What you say, and what the promotion will appeal to, is quite often best determined by the PLACE, at the INTERSECTION.
If you are the about to be a billionaire, Kylie Jenner, you don't create an intersection at the Old Man's Club, with 90k members at Facebook, right?
SIDEBAR; you want to make millions. Kylie Jenner, Miley Cyrus as Hannah Montana, Justin Bieber, et. al., TEENS. Get them as teens, you have a long time to sell them stuff.
Taylor Swift is a great model to follow. THINK about those markets, what do they want? Why? You'll find a lot of all three PO's. And if you cover your bases with impulses, and Lifetime Value, well, you see why so many young people are getting rich and us old farts are looking on in dismay, eh?
The INTERSECTION has 3 basic parts. The bump in, or ATTENTION grabber, the PO-I (preoccupational interrupter).
Best brick to throw threw their window is one which goes to the window they are CURRENTLY looking out of.
Probably the whole marketing secret in that sentence.
Then the ATTENTION KEEPER. Covered in Step 4. And then the ACTION requested.
Since this HOTSHEET is about selling, the action you want is for your TARGET to BUY.
Starting to make any sense?