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Old January 18, 2019, 10:34 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,763
Default Dry testing used to be routine, until guys like Halbert failed to deliver...

Originally Posted by Dien Rice View Post
Hi Gordon,

Some great stuff here...

As you say, there are certain things you can sell in advance, before you even "create" the "product"...

A live seminar is one such thing. You can get people to pay ahead of time, before you put on the event. If there isn't enough interest, you cancel and give everyone their money back. It's low-risk, if you do it right!

You can do deals with venues. I once put on a commercial movie night. We paid the venue a cut of the takings. If we had canceled the screening, we would have owed the venue nothing...

I know quite a bit about investments. But as you mention, you usually have to have some money first to make it work. But if you have money, you can make more money.

That's where many people who earned a lot went wrong... (Like Gary Halbert.) They know how to make it, but they don't know how to invest it...

Best wishes!


The so-called CASH ADVANCES are well known predatory lending services, they make Uncle Guido and the Sopranos look like amateurs.

Anyhow, in marketing, there was a time when dry testing was the norm, that is, selling a product before it was made, to test sales, and if not enough were sold, then a refund was given. But guys like Halbert, who went to Federal Prison, were the ones who may have taken people's money and never delivered a product/service or gave a refund.

Today, I think guys like Glenn have a better TEST methodology to see if their creative babies will make it in the marketplace.

But still, millions are lost to scammers, Travelers who do roofing are notorious for this, that is, taking money down on a new roof, delivering a few shingles to the site, and then leave the area.

People do buy ADVANCES. I do like the workshop and seminar idea, and as I have tested the past few years, if one doesn't get too greedy and is looking for a nice cash flow, or a decent chunk of change for a Sat. morning, they could offer a nice 50 buck workshop to 6 people and know in ADVANCE IF THEY have to deliver.

A local promoter is offering tickets to events to be held this summer at the old Mall (Chapel Hill Mall), and these type promoters, as you pointed out, can offer advance sales. It is not uncommon at all, in fact, the SUPERBOWL tickets are often bought way in advance. That money, in this case, non refundable, could be used for months to collect interest.

What other types of advances can we think of?


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