SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #1  
Old February 24, 2019, 04:12 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,435
Default "How a Successful Direct Marketing Business Was Destroyed"

This is a great piece by Denny Hatch... How he (as a green junior copywriter) started a children's book club, which at the initial test, was a big success!

Management tinkered with it, to turn it into a failure...! (And they didn't even go back to the proven, winning formula...)

What I like about this is, I believe, a similar business could succeed today.

They took public domain children's books for free, and added colored illustrations (many which also seemed to be historical public domain illustrations).

The reason why I feel this could work today is, although many people now buy ebooks, one of the classes of books where people still like to buy printed copies are children's books. There's something better about the experience of a child holding a book and reading it, seeing the colored pictures in natural light, and turning the pages, compared to squinting at everything in the blue-light stare of an electronic screen...

Worth a read, in my opinion!

How a Successful Direct Marketing Business Was Destroyed, by Denny Hatch
http://dennyhatch.blogspot.com/2019/...marketing.html

Best wishes,

Dien
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | The Great Ideas Letter on CD | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Writer's Friend (software) | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

All times are GMT -4. The time now is 12:20 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.