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In the meanwhile, back at the ranch...in some ways,
in some ways..we're getting back around to BRINGING A PRODUCT TO MARKET, although, we've always been focused on that. We've had periods where we went full out IN on creating and marketing.
So, rather than make you search our archives where you will find a lot of discussion and some book reviews, here are some of those resources, and don't forget your local library too. Today, most belong to an inter library resource and many are now on digital or if you can stand it, even audio.
In the past, the books I've read and studied included:
Stephen Key's: ONE SIMPLE IDEA and SELL YOUR IDEAS WITH OR WITHOUT A PATENT.
Harvey Reese's: HOW TO LICENSE YOUR MILLION DOLLAR IDEA.
Richard Stim writing for NOLO: PROFIT FROM YOUR IDEA, HOW TO MAKE SMART LICENSING DEALS. The latest edition is the blue cover, 2017.
I don't want to overload anyone, maybe later (or feel free to do it yourself), search the archives for a few of these, you'll find the threads of all the info.
What is missing, and something we are trying to remedy, is a CURRENT case study, from a living person, who is actually DOING a licensing agreement, and maybe several of them. We are approaching a few of the well known folks whom we know for a fact have or are doing this TODAY.
Hopefully, when our "mystery guest" is ready to sign in here, we'll let you take off the blindfolds and ask him (or her) directly, fair enough?
Until then, do some google searches for "how to license a product" and spend some time down that rabbit hole, if you have any interest.
Here are a couple of sites to look over:
Just to get you started THINKING.
Other recent posts on the forum...
We've discussed EVENT marketing, here is an interesting one.
Why people hate selling (salesman) ... and an EFFECTIVE alternative to it, IS...
ADD or ADHD?? Here is one technique. A.I. I. P.
11 year old post. Good time to think about it.
Excrement! So said Herschell Gordon Lewis to us a few years back.