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Old July 14, 2019, 10:53 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,501
Default Rare "insider" peek at development of a direct mail piece...

Denny Hatch's blog is one worth reading... He's a direct response mail order advertising expert, who's written multiple "controls" in that field.

(A "control" is a winning direct mail advertising piece that makes a great profit, so it's mailed over, and over, and over...)

What happened is Denny Hatch got "stiffed" by a "deadbeat" client. That means, he's decided to reveal the rarely-revealed "insider info" on how the direct mail package was developed...



This is part 1! (Also looking forward to part 2, which should be coming soon!)

How to Create a Breakthrough Direct Mail Package PART I
http://dennyhatch.blogspot.com/2019/...gh-direct.html

Best wishes,

Dien

Last edited by Dien Rice : July 14, 2019 at 11:03 AM.
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