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Old July 18, 2019, 07:08 PM
jsansi jsansi is online now
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Join Date: May 2015
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Default Re: Part 2 is great too!

Quote:
Originally Posted by Dien Rice View Post
Wow, a great conclusion in part 2!

It also gives you an idea of what a client could do with your copy (for better or worse)!

Well worth a read...


How to Create a Breakthrough Direct Mal Package: Part II
http://dennyhatch.blogspot.com/2019/...direct_17.html

Best wishes,

Dien

You beat me to the punch on part 2 ... just read it through a few times ... fascinating really how a pro thinks about the whole entire package.

And then they messed with the final package. I get that the CD knows a thing or two about their business, customers, and past test results ... but why bother hiring a guy like Hatch if your people will butcher the final piece.
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