Good and bad sales letters

Hi Max,

That's a great question! It's not always an easy one to answer.... Maybe the only way to really know is to test it out....

Here's one method I recently read about, which is apparently used by the well-known copywriter and marketer Gary Halbert. (Gordon linked to Gary Halbert's famous full-page personal ad in one of his recent posts http://www.sowpub.com/cgi-bin/forum/webbbs_config.pl?read=4697 .)

This technique goes as follows....

Get some strangers to read your sales letter. For example, you could try people in a pub or restaurant. Make sure that the people you ask to read your sales letter seem similar to the type of people you are targeting (as best as you can).... Then ask them if they think it's a good sales letter.

If they answer, "Yes, it's a great sales letter," then guess what? Your sales letter is a failure! But ...

If they say, "Where can I get one of these?" -- then your sales letter is a success! Send it out!

I haven't tried this myself yet as I only learned about this technique recently, but it sounds like a great technique to try....

Dien Rice