Good and bad sales letters

Dien -

> Get some strangers to read your sales
> letter. For example, you could try people in
> a pub or restaurant. Make sure that the
> people you ask to read your sales letter
> seem similar to the type of people you are
> targeting (as best as you can).... Then ask
> them if they think it's a good sales letter.

> If they answer, "Yes, it's a great
> sales letter," then guess what? Your
> sales letter is a failure! But ...

> If they say, "Where can I get one of
> these?" -- then your sales letter is a
> success! Send it out!

FWIW, I think Dan discusses this method in the book I mentioned.

Rick Smith, "The Net Guerrilla"


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