Selling Magic

Originally Posted by Millard Grubb

The reason I mention this here because I am considering a few things about all my performing experience and need a bit of advice.

After decades of performing, I have boatloads of experience. Additionally, I had to become an excellent marketer because of bad experiences with agents.

My query?

Is licensing my programs for sale to an individual the right way to go or just create a website and let the sales take off?

Licensing seems the way to go, yet I haven't much experience down that route.

Any help would be appreciated.

I'm unclear on what you want to do. Do you want to continue to sell the programs to prospects in those niches? Or do you want to "retire" so to speak and be done with it?

Rick

[Millard Grubb]

I only occasionally do shows now... for very special events or occasions.

I am retired essentially from performing. I just just throwing out the fact that I have tons of materials and experience in the field and am deciding what I want to do with it.

Originally Posted by Millard Grubb

I only occasionally do shows now... for very special events or occasions.

I am retired essentially from performing. I just just throwing out the fact that I have tons of materials and experience in the field and am deciding what I want to do with it.

Five thoughts come to mind. Note that I haven't researched these ideas in any way, shape, or form. I'm posting them here pretty much like they popped into my head.

1. Licensing. This one seems like a no-brainer to me. You could obviously control the number of licenses you sell. There are, of course, numerous ways you could structure the licenses. (The next two ideas are really just examples of licensing I guess.)

2. PLR. Private label rights. You could turn your material into PLR and sell that.

3. MRR. Master resale rights. You could license people to sell your material.

4. Coaching. You could coach magicians on how to run a magic business. There are several ways you could do this; group coaching and one-on-one coaching being the most obvious.

5. Membership site. While you could set up a coaching program like a membership site, I was thinking more of a "traditional" membership site where people pay monthly (recurring revenue!) and you post content weekly or monthly.

Rick

[Millard Grubb]

I had thought of coaching, but a membership site looks more to my liking.

I like the fact that there are places I could have my materials, teaching, etc., available to a select few, only available at the site.

Thanks for your thoughts!