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Old October 10, 2019, 09:11 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,643
Default The Library. A gold mine. Use yours. Here is what I got from mine.

New Fall books just arrived. I'm reading:

SUPER THINKING by Gabriel Weinberg and Lauren McCann

ALCHEMY by Rory Sutherland.




Using the Tony Buzan technique, I'll be done this weekend and issue an opinion next Monday, a review. Speaking of Buzan, three books dear to me in my personal library here at home are:

THE MEMORY BOOK by Harry Lorayne and Jerry Lucas.



I'm good enough I could easily teach a workshop on these subjects. My first encounter with Harry Lorayne was a course I bought while in school, from an ad written by Schwartz (my fav copywriter, bought all his stuff).

And speaking of WORKSHOPS, classes, courses, seminars, or just talks ...

my local library also produced more gold via all the free flyers, catalogs and little magazines they get. Examples are:

Northeast Ohio Relocation Guide. Very Slick little mag hyping NEO as a great place, published by City Visitor Communication PRINT media and print ads are alive and well.

Northern Ohio Parent magazine. Slick pub with calendar and all sorts of events. NEO edition. A resource guide for individuals with special needs and their parents. Having spent 16 years working with these individuals in roles as a live in house parent to an Independent Living Specialist to a Job Coach and Job Development, I have spoken to hundreds of people on the subject of "special needs" individuals. I could do several workshops from just from my personal experience (stored value).

Alternative for Seniors. Includes ads from many nursing homes, Independent living centers, checklists (a form of a HOTSHEET), and ads from suppliers.

And I picked up several fliers, calendars and coming events. Why?

Well, here is the GOLD from this past weekend. I've already contacted and spoke to people who are interested, willing and able to do a workshop or give a talk on their area of expertise. I am filling up the jar with all kinds of interesting people who would LOVE to participate in the BRAINERY idea I have. See, there are experts in all kinds of fields.

If you have young children, you might be interested in a class in nutrition for kids, or behavior in the classroom, or how to help them learn. If you have aging parents, you might want to take a workshop on all the alternatives that exist for helping parents find the right future living arrangements.

Even local funeral parlor operators wiling to give talks on funeral arrangements and expenses.

NO SHORTAGE OF TALENT, experience, knowledge or training in the area. All I want to do is bring it together in a win Win WIN way for all of us.

There was ANOTHER benefit to going to the library and spending time getting books to read, reading a dozen different kinds of mags, and bring home a pile of HOTSHEETS, newsletters, and pubs...

I see there are HUNDREDS of businesses, including not for profit organizations, who are spending MONEY on print advertising...which gets my PostCard juices flowing, and using mine or borrowed skills, there could be another pile of money from that direction too.

Glad I paid my fines, to keep my card active and avoid a visit by Mr BOOKMAN wanting to collect thousands on overdue and unreturned books HA!.

Your local library. USE IT.


PS. Watch this brief 5 min video from Natalie Sisson, I do like her stuff, but what I want you to get from this is the STORED VALUE concept I harp on here. She puts it in a different, perhaps a more palpable way:

And OH, that page is an excellent example of how to sell your course too. And at 497, she can fill it up several times a year too.

Last edited by GordonJ : October 10, 2019 at 09:52 AM.
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