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Old December 6, 2019, 11:09 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
Join Date: Aug 2006
Posts: 2,673
Default Have you seen The Man in the Hathaway Shirt?

Originally Posted by Glenn View Post
Thanks Gordon,

Several On-Line "Guru's" are Recycling a Strategy Dr Donald Moine uses to
make his "S*ell-from-the-Stage" Clients an Extra 20 M*illion or so.

I was on a Conference Call Years Ago.

Found out how Dr Moine INSERTED a Juicy anecdote
each time - in the Speech - when he spotted the Audience Attention Flagging.

2.3 M*illion a Year Turned into 22 M*illion
a year from the SAME stage Presentation!


Bright and Shiny and New.

People who are Marketing 5000.00 On-Line Programs.

Are Inserting BONUS LINKS in their Copywriting.

Color Photos
Check Lists
Special Reports

RATHER than Spend The 5K to learn how to do it.

I just DID IT.

Should be an Interesting TEST.

All Print.



Like this Color Pic of my Lunch
With one LED FLASHING Ice Cube - that Attracts People to my Restaurant table.

LED IceCubes
LOTTO tickets
Tump 50.00 Bills - Are How I Met The Sports Restaurant OWNER - where this Photo was taken.
Awesome, Glenn!

I LOVE the idea!

I'm always looking for ways to make my writing interesting...

It's not always easy!

I usually do it by looking for the interesting angle... But I also sometimes pop in (what I hope are) interesting images too!

Which reminds me of one of my favorite ads... David Ogilvy's The Man in the Hathaway Shirt!

What catches your attention when you see this ad?

What catches my attention is...

The eyepatch!

So... you read the copy.

Why does this man have an eyepatch?

Did he wrestle a bear, who popped his eye out?

Or maybe...

Was he in a fighter plane accident during the war?

You read and read... and... never find out. But you do find out about how great Hathaway shirts are!

I love it!

Fun fact... The Most Interesting Man in the World campaign is said to be a knock-off of the original Man in the Hathaway Shirt ads...

“The Man In The Hathaway Shirt” Ad by David Ogilvy

The Man in the Hathaway Shirt

Best wishes!

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