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Old January 25, 2020, 01:55 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,460
Default Learned my lesson well (me and Rick Nelson)...

Originally Posted by Dien Rice View Post
I have to clarify, I think this only really holds if you're doing consulting for big organizations...

In that case, every employee generally has a CYA ("cover your a**") mentality, including those who hired you...

They want you to solve a problem. But they also want you as the "scapegoat" so they can "cover their a**" if required...

This does not hold if you're being hired by an individual, or a small business...!

I've done both...

Best wishes,


You've had some interesting consulting gigs, because of your Ph.D. background. So, specialists probably face more of that on the corporate levels.

And when there is a committee or group to report to, forgettaboutit....

I have found that the bottom line guy is the best to confer with, he/she makes the decision to hire you, and if you do it right, they know what to expect...and when you exceed their expectations, they happily hand over the moolah to ya.

Some big companies empower their executives to make these kinds of decisions and they will take the responsibility for their choices...which always made working for companies who KNEW and understood, that only 1 in 7 attempts will work (for remote direct marketing efforts), there is a built in understanding. Get the ONE which works, you're golden for at least another 7 or so.

Also, knowing what I know today, wouldn't take anything longer than a 90 day project, and prefer 30 days with results happening quickly. This is also, still, the power of remote direct promotions for small business too, as opposed to the long term of IM or online, with few exceptions.

AND, most smaller businesses want fast results, or a sudden bump and pay to get it too.


PS Some (the proverbial, omniscient some) people won't be happy even when the results are exceeded, because they after the fact SEE how simple it really is (but they NEVER think of it).
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