Getting attention. The ways and means, and the HOW and why.

[Millard Grubb]

Thanks Glenn !

I remember you talking about the confetti cannon. I appreciate you letting us know your success with it.

As always, you not only discuss, but do.

BTW, excited that I found some old audio tapes where I discussed a lot of high impact marketing ideas and methods... this discussion is just the place where I can share the info as I review it.

I'll let you know what I find.

[GordonJ]

Originally Posted by Millard Grubb

Thanks Glenn !

I remember you talking about the confetti cannon. I appreciate you letting us know your success with it.

As always, you not only discuss, but do.

BTW, excited that I found some old audio tapes where I discussed a lot of high impact marketing ideas and methods... this discussion is just the place where I can share the info as I review it.

I'll let you know what I find.

Thanks Millard, we will look forward to the "lost" treasures you uncover.

The thing I like about Glenn's shares here is we often get to find out the result. If anyone wanted a great course on NLP and attention gaining, a day here reading through Glenn's posts would do the trick, I know I've learned a lot from him.

We welcome any discussions about high impact marketing, something we all want.

Gordon

[Millard Grubb]

One of the best marketing packages I ever heard about was from a friend of mine years ago in Memphis.

Charles Hale was a magician looking to book some high-end shows in the corporate field. What he did was send a very expensive package (which cost about $100 each) to ten corporate meeting planners.

In each package was a top hat with a rabbit holding a fan of cards. On each card was a benefit of having Charles perform at any of their events, along with plenty of testimonials.

Beside getting a ton of shows, Charles was offered a very nice executive salaried position (along with a car) for a local ad agency.

He took the job.

[Millard Grubb]

I forgot to mention one thing.

Even though Charles Hale's package mailer was pricey, his payoff was well worth it.

This made a deep impact for me.

It doesn't matter what a package costs, as long as it gets the results you want.

That has paid off for me many times over the years.

I'll tell more stories as we go along.