How I Tripled biz in our Antique Shoppe

WOW! Hey Dien.....you just gave me an Idea....instead of giving this program to friends in the Antique biz.....why don't I put together a website where consumers can download a "Browser Buck" and use it in a local "Participating" shop?

And...to get "Participating" shops.....I'd create a Sales Letter.....telling local Shops about my way of Promoting THEIR biz...in THEIR Local Area.

Granted....shop owners could just make up their own Coupons and hand them out to visitors who enter their shops ....BUT.....MY program would be devoted to Bringing New Customers TO THEIR STORES!

Also.....I would offer EXCLUSIVES....only ONE shop in an area.

Thanks Dien
Don Alm

Shop owners could easily make and distribute their own coupons. A simple program like that would be an impossible sell, especially in a time like this.

What could peak a business owner's interest...

Presenting them with a turn-key, joint venture, sale enhancement option. Say that five times in a row

Get a group of 5 non-competing businesses together and have each business contribute 1,000 browser bucks. Then, put together a packet of browser bucks (in an envelope or specially printed as a "ticket pack").

This would increase perceived value and would result in businesses helping other businesses with their promotional efforts.

For the ambitious, you could create a mobile platform to run this off and correspond it with the development of a private Facebook group which could be used to drive more traffic into the stores and to encourage more online engagement among local residents.

Both Skip Rosell and Gord have talked about somewhat similar ideas in the past (Skip with his business card exchange idea) and Gord with his host-parasite idea as well.

Be unique and offer extra value - it will make it much easier to close the deal. We all know most business owners won't take the time to set up such deals.