Open letter to all Marketers. Pay ATTENTION!

[Dien Rice]

Originally Posted by MikePT

This is the advertising I like. Substance, elegant and respects the intelligence of the reader. And of course: it works.

Hi Mike,

I agree with you!

Unfortunately, there is advertising "out there" where they "trick" people... I've always hated those...

But I love good copy that informs, and maybe sparks curiosity, along with desire...

I think this is an awesome headline, by David Ogilvy, for his book... (like the other ad which was also by David Ogilvy in the post you're replying to.)

"Every secret but one* is in this book"

Wow... it makes you wonder - what's the one secret he left out? Why did he leave it out?

It's much stronger (in my opinion) than something like...

"Every secret I know is in this book"

Full ad:
https://swiped.co/file/confessions-o...-david-ogilvy/

Best wishes,

Dien