SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #7  
Old May 2, 2020, 07:01 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,631
Default "Every secret but one* is in this book"

Quote:
Originally Posted by MikePT View Post
This is the advertising I like. Substance, elegant and respects the intelligence of the reader. And of course: it works.
Hi Mike,

I agree with you!

Unfortunately, there is advertising "out there" where they "trick" people... I've always hated those...

But I love good copy that informs, and maybe sparks curiosity, along with desire...

I think this is an awesome headline, by David Ogilvy, for his book... (like the other ad which was also by David Ogilvy in the post you're replying to.)

"Every secret but one* is in this book"

Wow... it makes you wonder - what's the one secret he left out? Why did he leave it out?

It's much stronger (in my opinion) than something like...

"Every secret I know is in this book"

Full ad:
https://swiped.co/file/confessions-o...-david-ogilvy/

Best wishes,

Dien
__________________
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 10:22 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.