Originally Posted by MikePT
What is the Ben brother's mail order book name?
I really only like the old school stuff, I find on old school books substance. I don't find much substance on this modern gurus. I agree that times are different and more immediate asking for results and not so much deliberated thought.
But the old school books are the ones that I like most.
What really these gurus are teaching? They are teaching techniques that worked for them to make money. Old school guys, of course teach that too, but they teach principles – at least the pioneers.
I bought some stuff from the modern gurus, but again, they teach a lot ephemeral techniques. I prefer to read the old principles and apply them on modern days and discover by myself the techniques and what works. And this have been fitting me very well.
I like Dan Kennedy stuff. Probably my favorite is Bob Bly.
Well, then you have plenty of stuff to choose from. Only word on those guys, be wise to do what they DO, not what they say to do. How they self promote might be the biggest principles they offer.